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Ultimate SEO

Ultimate SEO is a unique solution to your search engine needs.  Started by Matthew Leffler‘s 20 years of experience as a technical support / education designer Ultimate SEO sits apart from traditional digital marketers.  We provide full cloud computing support with copy writing abilities and web design experience to provide exceptional SEO solutions.  These skill sets made Matt an Information Governance  software trainer at Hewlett-Packard, an Instructional Designer at Accenture and a “Top Rated” SEO on Upwork.  

From this seed of experience the Ultimate SEO team has grown to include experts in law, programming and logistics.  Find out more about what we can offer you from reviewing our articles, projects and case studies here at UltimateSEO.org

To also show our PPC and SMM off Ultimate SEO runs UltimateSEM.com

Technical

With speed directly and indirectly affecting a sites ranking you can rest assured that your technical SEO is in good hands with Ultimate SEO. Matthew Leffler has worked at Gateway and Hewlett-Packard and has a dozen active technical certifications as well as a Bachelor of Science in Information Technology. Other team members also bring programming and legal expertise.

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Matt Leffler has a Master of Education in Instructional Design degree as well as a Masters of Business Administration in Technology Management. His education degree has taught him how to influence people, assessments for data collection and how to determine the validity of tools for measuring the acceptance of your message.

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Years of experience in help desk professional roles and management have taught us urgency and how to find a path forward through problems that may arise when trying to meet your goals. If there is a way we can find it and Ultimate SEO knows how to leverage talents needed to gain the edge.

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More SEM articles accessible by category from the top menu.

Mobile SEO (1)

Let me show you how important it is….

desktop vs mobile search results

Why is realtor.com not higher than zumper.com in the mobile search on the left?  Consider these metrics

Realtor.com = Domain Score: 55 Trust Score 58 Alexa Rank 763 Registered 1996 Ads 3,900 Backlinks 57,000,000 Traffic Rank 108

Zumper.com = Domain Score: 37 Trust Score 44 Alexa Rank 17,000 Registered 2004 Ads 0 Backlinks 1,700,000 Traffic Rank 2830

In every metric realtor.com wins, so why is it below Zumper.com on the mobile search?

Site Speed Test on GTMetrix

Realtor.com Fails Speed

site speed

Zumper.com Passes Speed

page load

So in this example we clearly see a more popular site beaten by a less established site and the single only factor the smaller site did better was speed.  And we cant discount this as … well its only important in mobile.  In case you missed it…

60% of searches are mobile

Hits: 0

Political SEO (3)

I have to admit they are useful in my opinion.  Say you have 10 blogs that you do SEO for … you can use the RSS feed with an IFTTT Applet to auto generator your social media announcements of new content.  Rather than posting something to Facebook, Twitter, LinkedIn, Blogger, Tumblr, Instagram and so on and so on.

You can also ensure that your blog regularly gets updates which improve the likely hood of crawlers visiting your site more frequently.  It’s not the main attraction content that you would be pulling in but filler content that is still relevant.  Think of it like this … when you go to your local newspaper’s site likely all of the nation news is from the Associated Press.  That means that article is duplicate content but duplicate content isn’t as bad as folks make it out to be…it happens and in journalism it’s more the norm than the exception.

Sometimes I feel that RSS content aggregated well can create unique content.  An example is during an election I built a site that aimed to have all the local elections news in one spot.  VoteLouisville.com pulled the RSS feeds of anyone running for office which created a place where you could read two candidates updates side by side and compare what they were focusing on in the election.  The candidates want there content reposted, and the voters likely want to see both sides so in that scenario I think the content from RSS made uniquely different aggregated content.

Hits: 181

Political SEO is search engine optimization meant to affect a political outcome by ranking a political message for a specific intended audience before a future event.  The event is often an election.  Political SEO is commonly mixed with PPC or Pay Per Click advertising as SEO work generally requires time to build momentum while political campaigns are often short lived entities.

Political SEO may promote a candidate, party, idea, platform or agenda and intends to influence an audience’s perception of that focus.

Hits: 24

Category: Political SEO

Negative SEO is a branch of SEO that largely came into existence with Google’s Penguin Update.  For the first time in SEO a search engine was prepared to lower your ranking based on what it perceived to be a site gaming the system.  Not only did site’s change the way they promoted themselves but this created a very real opportunity to harm competitor’s sites.

All you have to do to is mimic spammy promotion of a site to draw Google into penalizing that site.  This can include:

  • Building too many unnatural backlinks from low quality sites too quickly to have been organic
  • Using anchor text with adult themes or words associated with low brow tactics.
  • Associate the competitor or target site with link building schemes, such as a PBN.
  • Duplicate content thereby watering down the value of their original content.

Google On Negative SEO

Hits: 1464

SEO (5)

are we there yet?

Likely this is the most annoying question I get but I get it…we all wanna know the future.  Anyone who tells you a set time table is lying or doesn’t realize they don’t know.  We can guestimate…and I mean guess estimate it.  Cause for us to make an accurate quote on how long it will take we have to know what other people may be doing on the same keyword in the future and often they dont even know they are going to rank for that keyword a week from now.

You have to understand with 200 factors coming together in your ranking there are like thousands with there own 200 ranking factors that are going to play into the answer.  Sometimes unrelated things like adding a huge blog post on something else with poorly optimized images can slow down the whole site and that speed decrease may be enough to move someone else a spot higher.

In broad general terms I’d say with backlink building from relevant sites using the correct anchor text, users clicking your search result more than the one above you and with some good content thats optimized you can rank at the top in less than a month for easier long tail keywords.  It its a difficult keyword that has competition surrounding it Id expect it to take longer and Id be prepared for fluctuation some days you may lose some ground don’t get upset. The thing I’d focus on is the trend…is it climbing and can you keep up that pace?  Here is a set of keywords I use to serve as a baseline for this site…I think the trend is the most important thing.

keyword ranking trend

Hits: 13

Tag: trend

SEO Traffic

Search Engine Optimization or SEO is a broad term that covers actions intended to improve a web site or web page’s visibility within one or more search engines.  Its ever evolving as the search engines change and the way they rank is updated.

In the earliest days of the internet Keywords and Keyword stuffing rained king.  As search engines have evolved they no longer use old tools such as the meta keywords or keyword density. Keywords are still important but its their contextual use and placement that now matters.

SEO includes “off page” topics such as anchor text, backlinks and technical SEO.   In all 200 factors go into consideration by Google when ranking sites for searches and each of these factors is arguably a subsection of SEO.

SEO can further be divided by Whitehat or Blackhat with many SEOs falling into a hybrid Greyhat area.  Blackhat SEO is considered fast and risky with Whitehat meeting the requirements of a search engine and seek long term growth that may take some investment of time and money.

Hits: 13

Category: SEO

Domain Authority is a Moz.com metric meant to predict a domains ability to rank content on a search engine.  It relies heavily on backlinks and anchor text just like Google.  DA is a number between 0 to 100.  It is increasingly harder to increase your domain authority.  So a site may have 20 backlinks from 20 different sites and it earns a 10 DA but when that site has 40 domains linking to it its not going to have a 20 DA it might have a 15.

The Law Of Diminishing Returns is really easily seen in this topic.  Over a 4 month period a DA33 site increased its linking domains from 400 to 800 and its DA increased to DA40.  That was 7 points for double the domains.  This site on 2/1/2019 has a DA41.  A month ago this site had a DA40.  In the last 30 days this site added about 34 domains linking to it for a total of 854.  The other site previously mentioned had about 800 when it became a DA40 as well.

An indepth discuss is included in an article on the site.  Domain Authority, Why Should I Care?

Hits: 16

Category: SEO

Great question…here is a video from them.  It is worth watching because it provides good advice for hiring an SEO and sets expectations.

Hits: 14

Category: SEO

James Cameron does what James Cameron does because James Cameron is James Cameron.

That is keyword stuffing.  It’s easy to spot and pretty obvious.  Think of a shameless self promotional tactic that just forces a keyword needless into a page’s content.  It distracts visitors at best and at worst it hurts your SEO value.

Hits: 13

Category: SEO

SEO Audits (5)

are we there yet?

Likely this is the most annoying question I get but I get it…we all wanna know the future.  Anyone who tells you a set time table is lying or doesn’t realize they don’t know.  We can guestimate…and I mean guess estimate it.  Cause for us to make an accurate quote on how long it will take we have to know what other people may be doing on the same keyword in the future and often they dont even know they are going to rank for that keyword a week from now.

You have to understand with 200 factors coming together in your ranking there are like thousands with there own 200 ranking factors that are going to play into the answer.  Sometimes unrelated things like adding a huge blog post on something else with poorly optimized images can slow down the whole site and that speed decrease may be enough to move someone else a spot higher.

In broad general terms I’d say with backlink building from relevant sites using the correct anchor text, users clicking your search result more than the one above you and with some good content thats optimized you can rank at the top in less than a month for easier long tail keywords.  It its a difficult keyword that has competition surrounding it Id expect it to take longer and Id be prepared for fluctuation some days you may lose some ground don’t get upset. The thing I’d focus on is the trend…is it climbing and can you keep up that pace?  Here is a set of keywords I use to serve as a baseline for this site…I think the trend is the most important thing.

keyword ranking trend

Hits: 13

Tag: trend

Hits: 13

This is a solid reasonable question…that unfortunately requires a sliding scale answer.  Since your Google ranking is made up of 200 factors and Domain Pop is just one of these no exact number can be used to determine your rank. First…whats the quality of the ranking domains?  100 no name domains that you just created aren’t worth one link from huffingtonpost.com

I would suggest there is a rough rule of thumb…

DA 10 = less than 50

DA 20 = 200

DA 30 = 400

DA40 = 800

DA50 = 2000

 

These are not exact numbers but just rules of thumb that I’ve found helpful.  Basically though for every ten more points in DA the number of domains may double. PBN sites and domains with little to no traffic are maybe only worth a fourth of a domain…so if yiu have 800 pbn sites linking to you ….Id say you may expect a DA of about 10 to 20.  If these 800 are solid real domains, youre DA should be 35 – 40.

 

 

Hits: 15

First off …. honestly take pretty much everything you know about duplicate content and forget it.  You will have duplicate content and thats alright…its normal.  The Associated Press is a highly syndicated news source…do you think Google penalizes every news site that includes the AP content?

Think I’m talking crazy?  Look for information from Google on Duplicate Content…ignore info from anyone else.  To save you a step…heres me duplicating content….copying from Google https://support.google.com/webmasters/answer/66359?hl=en

 

Duplicate content generally refers to substantive blocks of content within or across domains that either completely match other content or are appreciably similar. Mostly, this is not deceptive in origin. Examples of non-malicious duplicate content could include:

  • Discussion forums that can generate both regular and stripped-down pages targeted at mobile devices
  • Store items shown or linked via multiple distinct URLs
  • Printer-only versions of web pages

If your site contains multiple pages with largely identical content, there are a number of ways you can indicate your preferred URL to Google. (This is called “canonicalization”.) More information about canonicalization.

However, in some cases, content is deliberately duplicated across domains in an attempt to manipulate search engine rankings or win more traffic. Deceptive practices like this can result in a poor user experience, when a visitor sees substantially the same content repeated within a set of search results.

Google tries hard to index and show pages with distinct information. This filtering means, for instance, that if your site has a “regular” and “printer” version of each article, and neither of these is blocked with a noindex meta tag, we’ll choose one of them to list. In the rare cases in which Google perceives that duplicate content may be shown with intent to manipulate our rankings and deceive our users, we’ll also make appropriate adjustments in the indexing and ranking of the sites involved. As a result, the ranking of the site may suffer, or the site might be removed entirely from the Google index, in which case it will no longer appear in search results.

There are some steps you can take to proactively address duplicate content issues, and ensure that visitors see the content you want them to.

    • Use 301s: If you’ve restructured your site, use 301 redirects (“RedirectPermanent”) in your .htaccess file to smartly redirect users, Googlebot, and other spiders. (In Apache, you can do this with an .htaccess file; in IIS, you can do this through the administrative console.)

 

    • Be consistent: Try to keep your internal linking consistent. For example, don’t link to http://www.example.com/page/ and http://www.example.com/page and http://www.example.com/page/index.htm.

 

    • Use top-level domains: To help us serve the most appropriate version of a document, use top-level domains whenever possible to handle country-specific content. We’re more likely to know that http://www.example.de contains Germany-focused content, for instance, than http://www.example.com/de or http://de.example.com.

 

  • Syndicate carefully: If you syndicate your content on other sites, Google will always show the version we think is most appropriate for users in each given search, which may or may not be the version you’d prefer. However, it is helpful to ensure that each site on which your content is syndicated includes a link back to your original article. You can also ask those who use your syndicated material to use the noindex meta tag to prevent search engines from indexing their version of the content.

Hits: 13

Category: SEO Audits

Best plan is to hire me to do a Technical Audit and let me implement my recommendations.  Too easy right?  Okay…so then you need to establish a baseline go to gtmetrix.com and put in a targeted page you’d like to optimize.

gtmetrix technical seo tool

Okay…so I’m next to perfect here but it wasnt always that way.  I used to have a slider that had 5 large images in it at the top of my homepage.  That slider required a dozen or so javascript files and css files to load.  Since it was the first thing you saw it meant you had to wait for it before the page began to function.  After that the page had images and more javascript and more css files.  Each file on a page is a request… your computer has to ask the server for it, the server may take a moment to respond with the file, then you have to put it in place on the page and multiple that process by a hundred and you see a chance to improve your site speed.

Additionally combining files cuts down on the time required.  I have 8 or so certification icons on the homepage but I merged them into 2 images instead of 8.  Here is an example…

technical certifications

We can also improve Technical load times by getting a server that is dedicated to this site.  You might try a micro server on AWS or Google Cloud Platform they cost hardly anything but the resources are available for your site when you need them.  Cloudflare also offers speed advantageous through a cache and its CDN network.  Theres more but these items should be enough to start you on the road to at most a 3 second load time.  Thats honestly where you have to draw the line if you want to rank a keyword against competitors who are willing to do what it takes to load within 3 seconds.

Hits: 13

SEO Backlinks (5)

are we there yet?

Likely this is the most annoying question I get but I get it…we all wanna know the future.  Anyone who tells you a set time table is lying or doesn’t realize they don’t know.  We can guestimate…and I mean guess estimate it.  Cause for us to make an accurate quote on how long it will take we have to know what other people may be doing on the same keyword in the future and often they dont even know they are going to rank for that keyword a week from now.

You have to understand with 200 factors coming together in your ranking there are like thousands with there own 200 ranking factors that are going to play into the answer.  Sometimes unrelated things like adding a huge blog post on something else with poorly optimized images can slow down the whole site and that speed decrease may be enough to move someone else a spot higher.

In broad general terms I’d say with backlink building from relevant sites using the correct anchor text, users clicking your search result more than the one above you and with some good content thats optimized you can rank at the top in less than a month for easier long tail keywords.  It its a difficult keyword that has competition surrounding it Id expect it to take longer and Id be prepared for fluctuation some days you may lose some ground don’t get upset. The thing I’d focus on is the trend…is it climbing and can you keep up that pace?  Here is a set of keywords I use to serve as a baseline for this site…I think the trend is the most important thing.

keyword ranking trend

Hits: 13

Tag: trend

Hits: 13

This is a solid reasonable question…that unfortunately requires a sliding scale answer.  Since your Google ranking is made up of 200 factors and Domain Pop is just one of these no exact number can be used to determine your rank. First…whats the quality of the ranking domains?  100 no name domains that you just created aren’t worth one link from huffingtonpost.com

I would suggest there is a rough rule of thumb…

DA 10 = less than 50

DA 20 = 200

DA 30 = 400

DA40 = 800

DA50 = 2000

 

These are not exact numbers but just rules of thumb that I’ve found helpful.  Basically though for every ten more points in DA the number of domains may double. PBN sites and domains with little to no traffic are maybe only worth a fourth of a domain…so if yiu have 800 pbn sites linking to you ….Id say you may expect a DA of about 10 to 20.  If these 800 are solid real domains, youre DA should be 35 – 40.

 

 

Hits: 15

Hits: 13

Category: SEO Backlinks

Hits: 13

Category: SEO Backlinks

SEO Content (3)

I have to admit they are useful in my opinion.  Say you have 10 blogs that you do SEO for … you can use the RSS feed with an IFTTT Applet to auto generator your social media announcements of new content.  Rather than posting something to Facebook, Twitter, LinkedIn, Blogger, Tumblr, Instagram and so on and so on.

You can also ensure that your blog regularly gets updates which improve the likely hood of crawlers visiting your site more frequently.  It’s not the main attraction content that you would be pulling in but filler content that is still relevant.  Think of it like this … when you go to your local newspaper’s site likely all of the nation news is from the Associated Press.  That means that article is duplicate content but duplicate content isn’t as bad as folks make it out to be…it happens and in journalism it’s more the norm than the exception.

Sometimes I feel that RSS content aggregated well can create unique content.  An example is during an election I built a site that aimed to have all the local elections news in one spot.  VoteLouisville.com pulled the RSS feeds of anyone running for office which created a place where you could read two candidates updates side by side and compare what they were focusing on in the election.  The candidates want there content reposted, and the voters likely want to see both sides so in that scenario I think the content from RSS made uniquely different aggregated content.

Hits: 181

Auto Blogging is the practice of increasing content across sites usually with the same content but sometimes with subtle changes in the wording.  It’s done usually to pad content and it’s similar to syndicating news or guest postings that may appear on other sites.

Whats the issue with it?  Well it cant be the most unique, fresh content if you’re auto blogging it.  Even with the use of synonyms and word spinners the content is below grade and could carry duplicate content.  You should ensure that the content isn’t plagiarized and give credit to the author.  Canonical tags begin to play into this more where you get the use of the content but you provide the SEO value and credit back to the author.

Whats wrong with spinner content?  Its not natural … consider the sentence … Its the day after Valentine’s Day here and I’m just hanging out with my dog.  I got back “Its the after a long time after Valentine’s Day here and I’m simply spending time with my puppy.” from Free Article Spinner.com.  There is a mishap in the beginning of the sentence now and now “I’m simply spending time with my puppy.” … how would it not be simply?  Or how about another test sentence…

I prefer doing technical SEO audits to local SEO work just because Dallas, Houston and Los Angeles are all very different from Louisville or Chicago.

I incline toward doing specialized SEO reviews to nearby SEO work since Dallas, Houston and Los Angeles are for the most part altogether different from Louisville or Chicago.

Get the point on Auto Blogging?  I’d say you’re better off rewriting it yourself and now its not auto blogging.

Hits: 10

Categories: SEO, SEO Content

Yes … already, come on!  An interesting thing happened once on a blog post I did while the article was on page two the image I used in the post and included a good img-alt tag for ended up ranking #1 for that keyword in image search.  It’s just less competitive and the point is that on page one a few images are usually shown and with the right image you can pull in more clicks than your page two article.

It’s also a requirement.  You see those are needed t=for screen readers to read to a blind person.Its part of your sites accessibility to people with ADA needs.  Which in the end a web crawler is like a blind person, so use the tag to show you’ve added yet another supporting element on the page for the keyword you’re after … and often others don’t use those tags so its your secret weapon sometimes.

Citation Flow  I used this image to convey Citation Flow’s uselessness and the img alt tag supports that.

Hits: 11

Category: SEO Content

Technical SEO (5)

Best plan is to hire me to do a Technical Audit and let me implement my recommendations.  Too easy right?  Okay…so then you need to establish a baseline go to gtmetrix.com and put in a targeted page you’d like to optimize.

gtmetrix technical seo tool

Okay…so I’m next to perfect here but it wasnt always that way.  I used to have a slider that had 5 large images in it at the top of my homepage.  That slider required a dozen or so javascript files and css files to load.  Since it was the first thing you saw it meant you had to wait for it before the page began to function.  After that the page had images and more javascript and more css files.  Each file on a page is a request… your computer has to ask the server for it, the server may take a moment to respond with the file, then you have to put it in place on the page and multiple that process by a hundred and you see a chance to improve your site speed.

Additionally combining files cuts down on the time required.  I have 8 or so certification icons on the homepage but I merged them into 2 images instead of 8.  Here is an example…

technical certifications

We can also improve Technical load times by getting a server that is dedicated to this site.  You might try a micro server on AWS or Google Cloud Platform they cost hardly anything but the resources are available for your site when you need them.  Cloudflare also offers speed advantageous through a cache and its CDN network.  Theres more but these items should be enough to start you on the road to at most a 3 second load time.  Thats honestly where you have to draw the line if you want to rank a keyword against competitors who are willing to do what it takes to load within 3 seconds.

Hits: 13

page speed 3 second rule

All of your sites pages should load within three seconds.  After five seconds the number of people still waiting for your page to load is about half of those who started. As your page takes longer to load, Google lowers your rank so it can serve visitors results that they’ll use.

A Lot of people discard this element of Technical SEO and a lot of people aren’t going to rank for the keywords they want.   Optimize your page content and server hardware to ensure pages are visible with in three seconds.

Test the top results for the keyword you’re hoping to rank and I can pretty much guarantee it loaded in under 3 seconds.  The top result for Barack Obama was his Wikipedia page. It loads in 2.8 seconds according to GTmetrix.   The top result for Ultimate SEO is SEO Ultimate Plus and they load in 3.9 seconds.  Our site loads in 3.4 seconds.

Page speed is one of 200 factors that go into Google ranking.  Its one of the easiest to change though.

 

Hits: 16

Category: Technical SEO

Negative SEO is a branch of SEO that largely came into existence with Google’s Penguin Update.  For the first time in SEO a search engine was prepared to lower your ranking based on what it perceived to be a site gaming the system.  Not only did site’s change the way they promoted themselves but this created a very real opportunity to harm competitor’s sites.

All you have to do to is mimic spammy promotion of a site to draw Google into penalizing that site.  This can include:

  • Building too many unnatural backlinks from low quality sites too quickly to have been organic
  • Using anchor text with adult themes or words associated with low brow tactics.
  • Associate the competitor or target site with link building schemes, such as a PBN.
  • Duplicate content thereby watering down the value of their original content.

Google On Negative SEO

Hits: 1464

Theres likely debate and I don’t claim to have tested everything out there but I’ve found this mix to be good for me.

WPA Auto Links – It auto adds links in your content when it recognizes a phrase you have already covered so it adds an internal link for you.

Yoast – Hands down the best most configurable SEO plugin for what you want people to see in search results. I rarely use the keyword tool where it says to add this word here or there.  I also prefer xml site maps from a different plugin.

XML Site maps And Google News plugin just makes the files I want exactly the way I want.

Schema is another plugin that Yoast also does but I prefer a plugin that does it really well.

CyberSyn – For RSS feeds to posts, it gives the most features of any plugins I know of on WordPress for RSS to post.

Ultimate FAQs – I am a fan of FAQs all the time and anytime.  I like that in this plugin they are all on one page together but a permalink exists to the specific FAQ on its own as well giving you the flexibility of serving it a la cart.

Smush – Image optimization is essential and without a plugin to ensure you’re not showing a 2000 x 2000 image in a 200 x 200 spot you’ll quickly lose control of your site’s load times.

Merge Minify Refresh – You’ll have 25 css and 20 js files on every page and this plugin helps tackle that with out breaking everything.  I am NOT a fan of Auto-Optimize I usually find myself having to recover from backup after it auto does its thing.

404 to 301 – I like to 404 redirect to a search page that is likely to help someone find what they are after rather than just drop them on a 404 error page or the homepage.

WP-Optimize – I prefer this tool … always backup first but it does a good amount of cleaning and helps keep your database tables neat.  Neat means faster page load times.

Hits: 10

Categories: SEO, Technical SEO

Let me show you how important it is….

desktop vs mobile search results

Why is realtor.com not higher than zumper.com in the mobile search on the left?  Consider these metrics

Realtor.com = Domain Score: 55 Trust Score 58 Alexa Rank 763 Registered 1996 Ads 3,900 Backlinks 57,000,000 Traffic Rank 108

Zumper.com = Domain Score: 37 Trust Score 44 Alexa Rank 17,000 Registered 2004 Ads 0 Backlinks 1,700,000 Traffic Rank 2830

In every metric realtor.com wins, so why is it below Zumper.com on the mobile search?

Site Speed Test on GTMetrix

Realtor.com Fails Speed

site speed

Zumper.com Passes Speed

page load

So in this example we clearly see a more popular site beaten by a less established site and the single only factor the smaller site did better was speed.  And we cant discount this as … well its only important in mobile.  In case you missed it…

60% of searches are mobile

Hits: 0

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Visit SEO FAQs for more 

Easiest Tools To Speed Up WordPress Site Load Times For SEO

In a previous post we noted the difference speed can make in search engine ranking.  The same content delivered in different ways was listed on the same domains but in different positions between desktop and mobile indexes.  Site Speed Affects Ranking In this post we’re going to review two less popular ways to speed up your site and we’ll mention the popular ways.  There’s a reason why Ultimate SEO uses slightly different processes for page load. Often people download plugin optimizers and add page cache plugins to speed up their sites.  Caching is important and serves as one of the …
Read More

Auto Posting Across Social Media Platforms – IFTTT – Buffer.com

I hate missing out just as much as anyone else.  Its why Ultimate SEO has accounts on Twitter, Facebook, LinkedIn, Tumblr, Pinterest, Flickr, Youtube, Blogger, Instagram, SnapChat and more.  But the only thing worse than not being on a platform is to not appear active on that platform. If someone’s first impression of you or your company is your activity on a forgotten profile it is more damaging than not having been there to begin with. IFTTT And Buffer Thats where IFTTT has stepped in and been able to save time while helping to get a message out consistently.  From …
Read More

Speed: Page Load – Technical SEO Out Ranks Most In Mobile

A Case Study of SEO Metrics And Rank Here is a recently added FAQ to the Ultimate SEO FAQ section. Let me show you how important it is…. Why is realtor.com not higher than zumper.com in the mobile search on the right?  Consider these metrics Realtor.com = Domain Score: 55 Trust Score 58 Alexa Rank 763 Registered 1996 Ads 3,900 Backlinks 57,000,000 Traffic Rank 108 Zumper.com = Domain Score: 37 Trust Score 44 Alexa Rank 17,000 Registered 2004 Ads 0 Backlinks 1,700,000 Traffic Rank 2830 In every metric realtor.com wins, so why is it below Zumper.com on the mobile search? Site Speed Test on GTMetrix Realtor.com …
Read More

Guest Posts Submitted To Ultimate SEO sites

Link Building: Submitted Guest Posts To submit your own guest post visit our submission page.  Approved Guest Posts also appear among the site’s regular articles …
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Link Building: Guest Posts to UltimateSEO.org

Guest Posts or User Submitted Posts are content written by another author not working for the site in which the content is being displayed on.  UltimateSEO has a very easy guest post system and its free.  Content submitted to our site may be syndicated on as many as 300 other sites that we maintain or are affiliated with.  That can potential deliver you hundreds of backlinks from multiple domains.  We offer this feature free of charge at this time, but may charge in the future.  Why is it free when other sites charge?  Its because we want good content and …
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Bad Backlinks: 100 Sites You Don’t Want A Backlink From.

Bad Backlinks UltimateSEO.org has backlinks from about a thousand domains.  In a recent review of these I found an odd reoccurring link from multiple domains but all with the same content and titles.  I was introduced with “The Globe” which charges sites to NOT list them or makes money from SEOs paying them to not backlink to them.  At $36 a link they’re likely insane and I bet its bringing in some money.  But before we go all crazy and start paying Ransomlinks (if its not a word I claim it … Ransomlinks are backlinks from bad sites meant to …
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Multi-Domain Strategy In SEO … Risky But Lets Have Some Risk

Multi-Domain Strategy In SEO So I feel like its everyone’s dream to be a media conglomerate, why buy one newspaper when you can buy 100s?  Well, SEO and the internet are one big community…so in the analogy … why build multiple newspapers in the same city?  No one would do that and it’s about the same with the internet or at least it should be…but everyone wants to have multiple top ranking domains. Real Life Examples Of Multiple Domains There is only two ways this could work out…
  • Your brand is merging with another equally powerful and recognized …
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11 SEO Tips Quick Reference Guide

11 SEO Tips Quick Reference Guide Read too many blogs explaining the art of disavowing backlinks based on the referring site’s link metrics and now just ready to pull out your hair?  Before you do you may benefit from getting back to the important stuff…the basics:
  1. Focus more on your backlinks than keywords more than you usually do
  2. Have backlinks link to the specific post not the site homepage
  3. Page Speed….seriously….3 second load is the goal.  Over 6 seconds forget about everything else
  4. Every page needs a Title, Description, One H1 Header, And An Image with the Alt-text containing …
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SEO Tools and Guides

Free SEO Tools On going collection of SEO Links including Free Tools and strategy guides. They come from a varied amount of external sources but together create an essential full picture of a site’s presence.  Duplicate content, missing title tags and 404 errors beware. Essential SEO Tools  Google Search Console: If you are not already using this tool you’ve missed the first step to understanding your site’s SEO status. Its essential to have this product setup. You will see what Google is pulling from your site and you can interact with the search environment by adding sitemaps as well as …
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Hiring An SEO? Hear From Google What SEOs Do

This Google video “How to hire an SEO” isn’t new but it’s to the point and vital to setting expectations.  I encourage both SEOs and clients to watch this video and learn what Google says you should look for in an SEO. How to hire an SEO Transcript hi I’m Maile Ohye and I work with Google search I like to share advice to help you hire a useful SEO and prevent hiring a bad SEO one who you might pay a lot of money without positive results or even worse one who implements shady practices on your website that result in a reduction in search rankings SEO stands for search engine optimization – some SEO seems like black magic having worked with Google search for over a decade what I’ve learned is that first it’s not black magic and second if you want long-term success there aren’t any quick magical tricks that an SEO will provide so that your site ranks number one it’s important to note that an SEO potential is only as high as the quality of your business or website so successful SEO helps your website put your best foot forward so that it ranks appropriately in the spot where an unbiased potential customer would expect your site to be seen a successful SEO also looks to improve the entire searcher experience from search results to clicking on your website and potentially converting a good SEO will recommend best practices for a search friendly site …
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domain registration

Domain Name Register – PBNs In Mind – Namesilo.com

Expired domains with free private registration and a coupon code from the already cheapest domain prices. Domain Register Coupon Codes First Coupon Code: ultimate seo Second Coupon Code: ultimate pbn Third Coupon Code: ultimate ppc Fourth Coupon Code: ultimate sem Fifth Coupon Code: ultimate smm Sixth Coupon Code: ultimate expired domains In previous updates we’ve mentioned the importance of registering domains with multiple registrars and the importance of private registration when building your PBNs.  Expired domains fuel your networks growth and they’re essential for building a network of any real value.  Five or ten domains won’t make a network but by the time you’ve built up to a hundred domains or more you’re going to find you’ve spent at least a thousand dollars just on names. Namesilo.com is the registrar Ultimate SEO prefers…which is why we’ve signed up to offer you a coupon code.  Use “ultimate seo” at check out and you’ll get a dollar off your domain.  Ultimate SEO gets something for each time you use a coupon code, but each code can be used only once per client.  All codes expire 12-31-2020 Benefits: Free Private Registration . Cheap Registration .  Cheap Transfers Namesilo’s Everyday Pricing Registrations in Order Discount Program (active account domains) TLD 1 – 49 50 – 100 101 – 500 0+ 100+ 500+ 1,000+ 2,500+ 5,000+ .com $8.99 $8.89 $8.79 $8.89 $8.79 $8.69 $8.59 $8.49 $8.39 .net $11.79 $11.69 $11.59 $11.69 $11.59 $11.49 $11.39 $11.29 $11.19 .org $10.79 $10.69 $10.59 $10.69 $10.59 $10.49 $10.39 $10.29
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Cloud Computing: Digital Ocean vs Google Cloud vs AWS

This may seem off topic but its on topic, technical SEO is imperative … you’re not going to rank number one on Google using Shopify or Wix.  It just isnt going to happen. Its also apparently difficult to get solid advice on SEO Hosting from “experts” Best Blog Hosting for SEO is junk … reciting features doesnt make a hosting plan the best…one quote notes that WordPress is already installed with InMotionHosting.com … so what!  Our web servers are preconfigured to install WordPress in every new account as well…it only saves maybe 5 minutes per user but for a web host that time adds up very quickly. But you arent a web host so it’s not that big of a deal.  I’d like to hear about benchmarking tests they may have run to decide who is the best. Features Aren’t Technical Specs Unlimited bandwidth…sounds great but what are the limits?  There are limits and these are beyond the hosts control sometimes but for instance …. if someone uses a CAT5 cable instead of a CAT6 everything will be more speed limited and especially if a bottle neck is designed in to infrastructure. Unlimited bandwidth means nothing to me because there are limits … physical limits exist and can’t be avoided.And WordPress preinstalled saves someone 5 minutes but nothing else.  These aren’t important to the Hosting platform. Cloud Computing: Be Your Own Host The industry standard in web hosting is cPanel.  No way around it with cPanel your support opinions are bountiful …
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Easiest Tools To Speed Up WordPress Site Load Times For SEO

In a previous post we noted the difference speed can make in search engine ranking.  The same content delivered in different ways was listed on the same domains but in different positions between desktop and mobile indexes.  Site Speed Affects Ranking In this post we’re going to review two less popular ways to speed up your site and we’ll mention the popular ways.  There’s a reason why Ultimate SEO uses slightly different processes for page load. Often people download plugin optimizers and add page cache plugins to speed up their sites.  Caching is important and serves as one of the best methods of speeding up a site, but there are several points in which you may decide to cache content and where you decide to make that choice does matter. Here are is a very simple diagram of a site and users who are asking that site for content.  In the first image we have just a server running WordPress that uses a database.  In the second we have added a plugin like Super Cache or what have you.  The cache is on your server…which keeps the workload and delivery of content still on your server. This is where folks usually stop and this isn’t the most effective measure.  Adding a plugin doesn’t really move the workload it just allows the server to deliver older content but its still the server answering all the requests from visitors.  Thats where a free service such as Cloudflare comes into play. Cloudflare Assumes …
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Auto Posting Across Social Media Platforms – IFTTT – Buffer.com

I hate missing out just as much as anyone else.  Its why Ultimate SEO has accounts on Twitter, Facebook, LinkedIn, Tumblr, Pinterest, Flickr, Youtube, Blogger, Instagram, SnapChat and more.  But the only thing worse than not being on a platform is to not appear active on that platform. If someone’s first impression of you or your company is your activity on a forgotten profile it is more damaging than not having been there to begin with. IFTTT And Buffer Thats where IFTTT has stepped in and been able to save time while helping to get a message out consistently.  From WordPress IFTTT automatically shares and posts each update to a slew of other sites and until recently its been the most effective means for auto updating social media.  Now that Google+ has ended and with the loss of Gmail applets on IFTTT it may be a good time to look again at social media auto posting techniques.  Recently it appears LinkedIn may have discontinued its connection to IFTTT as well, which is a shame and hurts both LinkedIn and IFTTT. In researching IFTTT applets Buffer.com came to light.  Its mostly a paid version of what IFTTT did for free but it also includes a free options which allows integration with 3 social media platforms.  In the use case of Ultimate SEO that meant connecting to LinkedIn.  The other two positions going to Facebook and Twitter as those are the powerhouse social media platforms. Automated Cross Posting In Social Media My …
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light speed

Speed: Page Load – Technical SEO Out Ranks Most In Mobile

A Case Study of SEO Metrics And Rank Here is a recently added FAQ to the Ultimate SEO FAQ section. Let me show you how important it is…. Why is realtor.com not higher than zumper.com in the mobile search on the right?  Consider these metrics Realtor.com = Domain Score: 55 Trust Score 58 Alexa Rank 763 Registered 1996 Ads 3,900 Backlinks 57,000,000 Traffic Rank 108 Zumper.com = Domain Score: 37 Trust Score 44 Alexa Rank 17,000 Registered 2004 Ads 0 Backlinks 1,700,000 Traffic Rank 2830 In every metric realtor.com wins, so why is it below Zumper.com on the mobile search? Site Speed Test on GTMetrix Realtor.com Fails Speed Zumper.com Passes Speed So in this example we clearly see a more popular site beaten by a less established site and the single only factor the smaller site did better was speed.  And we cant discount this as … well its only important in mobile.  In case you missed it… Now when we consider the facts above lets also dispel people’s over fascination for keywords and text optimization and position of frequency of words, the content length …. on-site SEO, the SEO of the 1990s as I call it… both sites present the same content to the desktop and mobile versions they just differ wildly in the speed.  What are some of the reasons?  Realtor.com decided to present 16 rows of 3 images of homes to visitors while Zumper shows 4 rows of 1 image …. and then additional rows load as you scroll down.  Lazy Load and …
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Guest Post

Guest Posts Submitted To Ultimate SEO sites

Link Building: Submitted Guest Posts To submit your own guest post visit our submission page.  Approved Guest Posts also appear among the site’s regular articles …
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link building

Link Building: Guest Posts to UltimateSEO.org

Guest Posts or User Submitted Posts are content written by another author not working for the site in which the content is being displayed on.  UltimateSEO has a very easy guest post system and its free.  Content submitted to our site may be syndicated on as many as 300 other sites that we maintain or are affiliated with.  That can potential deliver you hundreds of backlinks from multiple domains.  We offer this feature free of charge at this time, but may charge in the future.  Why is it free when other sites charge?  Its because we want good content and diverse opinions.  So please ensure your post is original, timely, accurate and fresh. Guest Posting is a win win scenario for us and you and your site.  You can write an original article and we’ll post it if it is about SEO or SEM in general.  Specific niche SEO topics are also welcome.  Writers can include backlinks of relevant in their posts.  We’d like to recommend no more than one link per 250 words.  If there is an issue we’ll let you know.  We also ask the your post include an image or an image per 500 words.  So .in a 2000 word SEO post we’d like to see no more than 8 links and we would like to see about 4 images. Submit For Review Ultimate SEO reserves the right to remove or edit posts on our site.  We will also provide credit to content creators who retain ownership …
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seoblogs.directory

Link Building: Site Directories

An easy way to build backlinks is through directory submissions.  Anything hard though is worth more, so keep in mind directory submissions don’t carry the weight that in content links will.  With that said there is still diluted value in link directories, just don’t focus on them. Here are some link directories and they are organized by SEO power. The button below opens a new window with about 100 sites. We also have the following directory sites maintained by Ultimate SEO and these are always free to list with.  This site also has a directory on it built in…you can access it by the top menu bar. https://seoblogs.directory https://healthblogs.directory https://candidate.directory https://workout.directory DIRECTORY SITES
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pbn expired domains from the trash

PBNs 2019 – Domain Detailing – Picking Expired Domains And 301 Redirects

Creating A PBN Part 2 In Our Series In PBNs 2019 Part 1 we discussed some logistics of organization on a high level concerning Cloudflare, Spreadsheets and above all randomness.  In this the second part of our private blog network series we’ll focus on expired domains and the assessing of their value. Domain Authority Is One Part First, we will look at Domain Authority but before we do lets note Domain Authority in and of itself is worthless.  It IS NOT used by Google.  It is made by a company called Moz and it is their best guest how Google interrupts the content on a site based on a lot of factors but not all the factors and not in the same ratio.  Why do we use it then?  Google doesn’t have to tell us their formula for ranking a site in their results…in fact to do so would likely be a disservice to everyone involved.  So based on observation and conjecture Moz provides us with an imperfect rating called Domain Authority.  It is though in the end a made up number that is flawed.  It was so flawed that DA 2.0 came out in March 2019 where many sites saw their rating plummet.  Search results didn’t change … why would they when they are not connected to DA.  Now thats out of the way… Expired Domains We should start with https://expireddomains.net its a good site that has aggregated the domains being deleted from multiple registrars and it provides some base …
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ifttt

IFTTT Loses Gmail Service

Much of the info in this post is from an article on engadget.  I became aware of the situation as I was working to build an IFTTT applet that would change my office lights to red if a website went down and I got an email about it from Uptime Robot.  That applet can probably still be made but just not using Gmail anymore as a trigger. From Endadget: Google’s push to tighten third-party API access is already going to cost the world Google+, but a change that more of you might notice is coming to IFTTT. The service sent out emails alerting users that their “recipe” scripts involving Gmail triggers and an action that could create a draft will go away as of March 31st. According to Google, the shift is a result of the Project Strobe sweep it announced last October. IFTTT said it worked with Google to keep the integration that will support triggers to Send an email, or to Send Yourself an email, but the API lockdown that’s coming would’ve required too much work to change its services. Otherwise, integrations with Google will still be the same, but anyone relying heavily on the automated scripts may want to double check things before they get a surprise in a few days …
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top popular seos

Superlatives of SEO – 140 Names To Follow

TOP SEO’S NAMED BY SMALL CLOSED GROUP I’m not a fan of ranked lists and they take me back to middle school lunch room sitting, where a self created elite define a class system.  BUT I do like that the list offers a wide range of people you may not have heard of.  Knowledge gaps can be closed when you step out of your comfort blogs and into unknown ones. I’m going to pull a slight twist though and rather than repeat the names of the whos who …. here are the links to the articles they recommended.  So the focus is on the knowledge not the name. ARTICLES RECOMMENDED BY THE TOP SEOS.
  1. Using Strong Internal Links for SEO
  2. Should Writers Care About Voice Search?
  3. How PageRank Really Works: Understanding Google
  4. 100+ Google SEO Success Factors, Ranked
  5. Data Driven Content Marketing Audit – Pubcon Vegas 2018
  6. Five Ways to Use Social for SEO and Vice Versa
  7. How to create the best content in the world
  8. Measuring the quality of popular keyword research tools
  9. Advanced SEO Auditing
  10. When Shouldn’t You Automate B2B Marketing?
  11. A Technical SEO Checklist for the Non-Technical Marketer
  12. How to Work Effectively with Google Search Console Data to Analyze Google Updates
  13. 14 “No-BS” Ways to Rapidly Increase Organic SEO Traffic in 2018 (with Case Studies & Examples)
  14. How to Calculate Your Total Addressable Market Online
  15. E-A-T and SEO
  16.  Local Landing Page Study: What’s happening in 2018
  17. 91% of Content Gets No Traffic From Google. And How …
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Technical SEO Experts

We understand technology and can explain the difference of using an

  • H1, H2 Header Tag
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to your site’s SEO.  All three can create the same content visually but each has unique SEO outcomes.

We also have server experience operating our own network of 10+ servers on AWS, GCP and Digital Ocean.  Our experience includes sites hosted with Godaddy Hosting, Wix, Shopify, Dreamhost, Hostgator and more.

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Our Ultimate SEO Tools, SEO Forum and Directory are free resources

We offer a collection of free SEO tools, forums and free SEO auditing assessments, accessible from the main menu at the top of your screen.

Our best free SEO tool is available at ultimateseo.org/tools or ultimateseo.tools and only requires your user registration.  Our main tool offers site health checks, Google search engine ranking and trending, keyword assessments and much more.

We also offer a free directory and encourage your site submission to it for building your backlinks.

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We offer various Private Blog Network solutions in our store that can help you build out or start your network. PBNs should only be used in conjunction with the best possible content and sites.

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We can provide guidance and review your pay per click advertsing campaigns or take control and work within your defined budget.

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Check out our Google Data Studio Posts And Use Our Reports As Templates to combine Google Search Console, Google Analytics, Adwords and more into one dashboard.  You can also see SEO Visualizations from over a couple dozen sites audited using additional tools we’ve mastered.

Google Data Studio

Keyword Considerations: Modern Search Engines Understand Concepts

Knowledge is power and we are living in the age of information technology so there is data everywhere.  The trick these days is keeping up with the fast changing landscape of technology as well as drawing meaningful, actionable results from the mountains of data that almost every new device creates. 

As an example o f the the marathon sprint that has become SEO one only has to consider keywords.  Its the topic most easily associated by others to SEO and likely one of the least important of them these days because search engines have evolved byond simple phrases.  

An example of what I mean brings me back to the time I spent as a software trainer for HP Idol.  Search engines or in this example HP Idol are advanced enough now that they can tell a difference between these sentences:

  1. Madonna is going to be live in concert this fall.
  2. Madonna and child is on tour this fall we should take the kids and she it.

What was the difference there? I mean if we go by keywords then they are the same person but traveling with her kid is what’s being discussed in the second.  Madonna and Child is a painting and it is going on an art tour.  Search engines though know that is not Madonna the material girl.  They can determine that based on backlinks, site categorization and user behavior. 

SEO Keywords And Madonna

Relevant Terms is the better way to think of keyword optimization.  Keyword density is of no value today, and it once was true that keyword should be entered into a meta field but today everyone admits that don’t pay attention to that often abused meta area. 

Rather than optimizing for keywords you should focus on natural language that directly relates to a key topic.  Its even more true when you consider that User Behavior and Backlinks have much more pull on your rankings than phrases you might include on a page.

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