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Not The Everyday Digital Marketer

Ultimate SEO is a unique solution to your search engine need. Matthew Leffler’s 20 years of experience as a technical support manager / education instructional designer sets Ultimate SEO apart.  This skill set made him an Information Governance Software Trainer at Hewlett-Packard and he’s worked at Gateway and Accenture.  Matt has political SEO experience as well. This translates into rank-worthy content and optimization experience beyond the average SEO. 

SEO Services

We offer a wide selection of SEO solutions all of which are customized to our clients. We also offer "SEO By The Hour" from within our online store where you can book a one hour meeting to discuss the topic of your choice or you can use these 1 hour blocks towards projects you define.

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FAQs / Forums

We have provided several free resources to you through our SEO Forum to the quick answer SEO FAQs. We are also developing videos on our Youtube channel which will cover popular topics in SEO, SEM, PPC and SMM. Don't know what those mean? You should check out our FAQ.

SEO FAQs

SEO Tools

We offer several SEO Tools throughout the site for free. These include keyword generators, online site auditors, search engine position tracking, backlink checkers, link building, guest post directories and a lot more.

Free SEO Tools
Google Video On Hiring SEO

How To Hire An SEO

This isn’t a video made by Ultimate SEO but its from Google.  Google is often the primary target of client search engine strategies so we thought this video goes a long way in setting expectations for clients and helps visitors make an informed decision.

Its only a few minutes and even if you are an SEO its worth your time to better understand Google’s perception of the process.

Newest Ultimate SEO Articles

Sex, Speed And The SEO Migration of Romantic Depot to WordPress

Romantic Depot operates six, soon to be seven adult stores offering sex toys and lingerie, in the New York City area.  Their flagship stores are in Manhattan and the Bronx.  They’ve been around for sometime and over the years their website aged along with other businesses seeking to help drive local foot traffic. With the move to mobile devices in full demonstration the old RomanticDepot.com site was not responsive.  This lead the owner of the chain to build a new site that was mobile friendly and it lead to Ultimate SEO‘s involvement overseeing the process of migrating to this new site without hurting the site’s strong local SEO presence ...
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PBN

Managing And Maintaining A PBN

PBNs in 2019 can be just as effective as they once were if properly maintained and staged.  Mimicing an organic site goes a long way in the stability of your PBN. Additional Private Blog Network Resources: SEO PBN - Collection of all our SEO Articles on PBNs PBN Videos For Finding Expired Domains Backlinks and Auto Posting Maintaining A PBN It started off simple enough every week I'd search through expiring domains and pick up a couple cheap .org domains and spent about $7 bucks on two. I'd build my sites out individually and define a purpose to them and ...
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Adobe Flash

Adobe Flash Ends A Decade Late

Adobe Will No Longer Support Flash After 2020, 10 Years After Steve Jobs Argued Why It Should End In 2010. Google Announced in September 2019 that it was phasing out support for Flash from its Chrome browser following Adobe;s announcement that they would end support in 2020.  Apple users wont likely hear much about the end of Flash, in 2010,  Steve Jobs wrote a scathing review of Flash and in it explained why Apple products wouldn't support it. Google's Flash Announcement: For 20 years, Flash has helped shape the way that you play games, watch videos and run applications on ...
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SEO Audit

Custom SEO Site Audit

Example Audit Considerations This post includes a client audit recently completed with the client's name largely removed.  Some reports are linked too from within the report and since those reports are still of use to the client they remain largely intact. This has prevented redaction of these external reports. Graphics may include the client's site address.  This audit is only posted and made available to provide an illustration of what might be expected from an Ultimate SEO Custom Audit. Its not uncommon to generate an audit of a site using a computer's AI or a set of rules ... "if ...
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SEO SECURITY

WordPress SEO Security Settings For WP Cerber

One might think cybersecurity is not an SEO topic, but it is a very important SEO topic.  SEO as I keep noting here is more than keywords today. Technical SEO is about speed optimization, files such as robots.txt and sitemap.xml and security of your site IS an SEO matter. If you neglect your security Google can take action including deindexing your site if malware is found.  You'd be notified likely in Google Search Console of manual action and be removed from searches until you've cleaned up the site. Consider images like these in Search Engine Console or read about a ...
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2020 ULTIMATE SEO PBN GUIDE

SEO PBN

Private Blog Networks or PBNs have a vilified reputation of being "black hat SEO" but this is a poor way of looking at an SEO tool still used by many just by other names ...
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301 redirect detour sign

Link Building: Redirecting Expired Domains Backlinks

Link building is one of the harder  aspects of SEO and because of this one of the least done. Unfortunately it is many times more powerful than anything you do to your page and content.  No level of optimization of content will trump the power of well placed relevant backlinks.Its so hard few ever do it, and those same people probably say that "SEO is dead."  It is if all you're doing is keyword optimization.  75% of what decides the results for a search have nothing to do with what is on the page. Expired Domain Backlinks Every day thousands ...
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duplicate content kills seo

Duplicate Content Kills Your SEO

Duplicate content is a threat to your SEO rankings but not in the way you think.  It is distracting you from stuff that actually matters.  Google has no penalty and notes much of the web is duplicate content, the question is whether your use of the content ads value. Google noted over ten years ago that its not an issue. Let's put this to bed once and for all, folks: There's no such thing as a "duplicate content penalty." At least, not in the way most people mean when they say that. Google Webmaster Central Blog 2008 Duplicate content doesn't ...
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Header Tags, H1, H2, H3

H1 Tag More Than One On A Page, Order Of Header Tags

Keywords In Headers - How Your H1 H2 Tags Are SEO Keywords Too often people mistake the real value of the H1 and H2 headers when designing a website.  Not only do they come with big or bolder text but used correctly they provide the natural place to put your page's keywords and thats where Google is expecting to see what the page is about. To use them right I always go back to my college days and think in terms of a paper and the structure that APA style provides.  Now I'm not saying the type face or the ...
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Matt Cutts Video

SEO And Migrations: Matt Cutts On Changing Domain Names

SEO And Migrations: Changing Domain Names With Matt Cutts Migrating your site from one domain name to another can be problematic and the SEO implications can be long lasting.  UltimateSEO.org was not the original domain name for this site. SEOData.cloud was and it seemed great because it used three aspects of what I wanted to focus on all in one address.  Of course it lacked any backlinks or history and wasn't a .com .net, or a .org. I switched after ultimateseo.org expired from another person because it had the backlinks and metrics of a site years ahead of SEOData.cloud. There ...
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Digital Ocean Credit – Be Your Own Cloud Web Host – AWS Alternative

AWS Alternative If you use AWS and are annoyed at your rising costs and cant figure out their pricing schemes you arent alone.  Ultimate SEO has moved most of it's servers to Digital Ocean and they are about 50% of the cost of AWS.  Check them out and see what you can do with a $5 server.  Click the image above and you will receive a $25 credit. Or follow this url https://m.do.co/c/6f93e63b6b43 ...
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Political Mistakes William Harrison

Political SEO: Common Mistakes Campaigns Make On Facebook

This post is largely a repost from New Media Campaigns.  Its spot on and I couldn't say it better.  Some additional recommendations I've made for political candidates and their campaigns are included in: Political SEO and Articles Politically Tagged the main article I have on this is Political SEO: SEO Tips For Political Campaign Websites William Henry Harrison is the imagery I wanted you to consider when thinking about your social media and mistakes that could be made. As President of the United States he wasted no time in his inaugural address to deliver in detail his long plans for the country.  ...
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Search Engine Optimization

seo site visualization
Each dot represents a page, each line a link. Red dots are missing pages, blue are 301 redirects, green are healthy pages.

Site Visualizations

Data can convey a stronger message when visualized appropriately. Check out SEO Visualizations of sites we've worked on. Ultimate SEO also has experience integrating Google Analytics and Search Console data into Google Data Studio along with other aggrega

Flickr Album

Ultimate Upwork

As A "Top Rated" Upwork Freelancer, Matt Leffler discusses the freelance platform and provides Upwork advice and Tips. Ultimate Upwork pulls filtered feeds and displays projects of value for those interested in freelancing.

Ultimate Upwork
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Ultimate SEM

Search Engine Marketing or SEM is often referred to as PPC or Pay Per Click marketing. While related, it is not SEO which is optimizing for organic ranking. Ultimate SEO does offer SEM services and maintains UltimateSEM.com

UltimateSEM.com
SEM

Search Engine Marketing
And Pay Per Click

Cloudflare handles more internet traffic than Facebook, Twitter, AOL, Apple, Netflix, Instagram and Amazon combined.  They are a leader in web performance optimization and security.  Ultimate SEO Hosting is a Certified Partner and offers free cPanel integration with the Cloudflare network on all accounts.

Partnerships That Work For You... Cloudflare Namesilo SEOProfiler

SEO Domain Name Registration

Featured Articles

seo plugins

20+ Of My Favorite Must Use Plugins for 2019

If its in this list I've used it at least 25 times. Some seem to do the same thing but not really all the membership plugins have special ways of being perfect in their own way. You can download them all zipped up from this site. 20 Great Plugins Add To Any Social Media with ease All 404 Redirect No 404s redirects as folks seek out a dead url All In One Migration Back it up on demand into one file All In One Migration Extended Restore it all on demand from that one file bbpress Forum that works with a lot but WPForo is my fav Better Search Replace Exactly what it says.. BP Group Documents BuddyPress Addon allowing Groups to have their own ...
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SEO Tools You Need

52 Mostly Free SEO Tools I Actually Use

Free SEO Tools I Actually Use This is a list of resources available through external sites and YES I actually use 98% of them.  I have not received anything from any of these sites and these site links are not affiliate links .... this is simply a list of SEO Tools mostly free that do something really well. No one tool does everything perfectly, if there was one I'd still want a second opinion.  In the future as I post blog articles I'll likely reference this post which will provide a more detailed explanation of each entry. SEO Tools List Ultimate Free SEO Tool – This is a newer tool we’ve added to our site and while it does a lot of stuff that other ...
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A WordPress Design, SEO and Adwords Project Completed

WordPress, Bootstrap, CSS, HTML, AWS, Google Cloud Platform, SEO, SQL, Adwords by Matthew Leffler Technology I have a solid record of identifying a problem and making a solution that yields measurable results. I was recently the technology manager for a political campaign where I built a WHM/cPanel server on CentOS using Amazon Web Services to host about 14 WordPress websites. The server also provides mailing lists, a team management site, RSS feeds augmentation and its own name servers. I was able to get the server and sites built in a couple months. I’ve managed the SEO and Adwords for these sites and have data that helps demonstrate the value I added to the organization. Some of these sites include (all WordPress): https://www.ackerson2018.com https://www.votelouisville.com ...
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Adwords in Google Data Studio

Adwords And Google Data Studio: Wordstream Alternative

I've been managing Google Adwords campaigns for political campaigns mostly but recently I stepped out into managing the Adwords campaigns for an IT consulting company. It's a little bit of a challenge I'm not going to lie. More than just matching the search with the keyword I need to attract only business customer and cut out residential. So as you can image someone Googles "IT Help Desks" and they might be looking for a specific help desk, a personal help desk or a help desk to contract business services too. Wordstream Free Alternative In Ultimate SEO's  struggle to compete in this expensive market I tried Wordstream out for a week and a half of so and thats really not enough time to get much actionable ...
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buffer can help ifttt auto blog for your wordpress sites

Auto Posting Across Social Media Platforms – IFTTT – Buffer.com

I hate missing out just as much as anyone else. Its why Ultimate SEO has accounts on Twitter, Facebook, LinkedIn, Tumblr, Pinterest, Flickr, Youtube, Blogger, Instagram, SnapChat and more. But the only thing worse than not being on a platform is to not appear active on that platform. If someone’s first impression of you or your company is your activity on a forgotten profile it is more damaging than not having been there to begin with. IFTTT And Buffer Thats where IFTTT has stepped in and been able to save time while helping to get a message out consistently. From WordPress IFTTT automatically shares and posts each update to a slew of other sites and until recently its been the most effective means for auto ...
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theglobe.net

Bad Backlinks: 100 Sites You Don’t Want A Backlink From.

Bad Backlinks UltimateSEO.org has backlinks from about a thousand domains.  In a recent review of these I found an odd reoccurring link from multiple domains but all with the same content and titles.  I was introduced with "The Globe" which charges sites to NOT list them or makes money from SEOs paying them to not backlink to them.  At $36 a link they're likely insane and I bet its bringing in some money.  But before we go all crazy and start paying Ransomlinks (if its not a word I claim it ... Ransomlinks are backlinks from bad sites meant to lower your SEO score unless you pay to not be linked too.) In reviewing the situation I ran across a list of the most disavowed ...
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cloudflare

Cloudflare DNS and CDN With WordPress High Availability On Google Cloud

Key Components & Services There are two custom services running on the deployed machines that are essential for the solution to function properly. These services are ​gcs-sync ​(running on WordPress instances – both Admin and Content) and ​cloudsql-proxy​ (running on the SQL Proxy instances). The ​gcs-sync​ service runs a script ​/opt/c2d/downloads/gcs-sync​ that, depending on the role the VM is assigned (Content or Admin), will check in with the GCS bucket tied to the deployment and determine if content needs to be pushed to or pulled from GCS. If you need to interact with the service, you can do so via ​systemctl​. For example: systemctl stop gcs​-​sync will kill the script checking GCS, and the node will not receive any updates that come from the Administrator ...
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Creating A Private Blog Network: PBNs In 2019 For SEO

First and foremost the most important aspect of your Private Blog Network is randomness.  Consider what pattern or foot print your PBN might have and avoid that commonality. Patterns and commonality to avoid in building a Private Blog Network Good PBNs Are Random, Start With Different Name Registrars First off you need private domain registration, if not private then you’ll need people and addresses from all over.  If you always use Godaddy you’re going to have to try out others to avoid a pattern.  Incidentally if you always use Godaddy you’re getting ripped off as they will charge you for privacy and many others don’t.  Some popular Name Registrars are 1and1.com namesilo.com namecheap.com cosmotown.com each of these can save you a considerable amount over Godaddy ...
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SEO Audit

Custom SEO Site Audit

Example Audit Considerations This post includes a client audit recently completed with the client's name largely removed.  Some reports are linked too from within the report and since those reports are still of use to the client they remain largely intact. This has prevented redaction of these external reports. Graphics may include the client's site address.  This audit is only posted and made available to provide an illustration of what might be expected from an Ultimate SEO Custom Audit. Its not uncommon to generate an audit of a site using a computer's AI or a set of rules ... "if this is that then write that."  Automated audits are useful but only in showing very generalized often cookie cutter responses.  These responses would include statements ...
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Namesilo Banner

Domain Name Register – PBNs In Mind – Namesilo.com

Expired domains with free private registration and a coupon code from the already cheapest domain prices. Domain Register Coupon Codes First Coupon Code: ultimate seo Second Coupon Code: ultimate pbn Third Coupon Code: ultimate ppc Fourth Coupon Code: ultimate sem Fifth Coupon Code: ultimate smm Sixth Coupon Code: ultimate expired domains In previous updates we’ve mentioned the importance of registering domains with multiple registrars and the importance of private registration when building your PBNs. Expired domains fuel your networks growth and they’re essential for building a network of any real value. Five or ten domains won’t make a network but by the time you’ve built up to a hundred domains or more you’re going to find you’ve spent at least a thousand dollars just on ...
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A better website means a better user experience

We believe the key to SEO always begins with unique content that your visitors will love.  We’ve helped clients creatively address content issues and build content that people will revisit.  

The best content isn’t enough though to rank at the top of results, and thats where our ability to promote it and help you build a social buzz, along with a faster and more efficient user experience sets us apart from digital marketers.

The best content doesn’t do much good unless people can find it.

These buttons link to sites outside of UltimateSEO.org which is why they open in new windows.

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