This Google video "How to hire an SEO" isn't new but it's to the point and vital to setting expectations.  I encourage both SEOs and clients to watch this video and learn what Google says you should look for in an SEO. How to hire an SEO Transcript hi I'm Maile Ohye and I work with Google search I like to share advice to help you hire a useful SEO and prevent hiring a bad SEO one who you might pay a lot of money without positive results or even worse one who implements shady practices on your website that result in a reduction in search rankings SEO stands for search engine optimization - some SEO seems like black magic having worked with Google search for over a decade what I've learned is that first it's not black magic and second if you want long-term success there aren't any quick magical tricks that an SEO will provide so that your site ranks number one it's important to note that an SEO potential is only as high as the quality of your business or website so successful SEO helps your website put your best foot forward so that it ranks appropriately in the spot where an unbiased potential customer would expect your site to be seen a successful SEO also looks to improve the entire searcher experience from search results to clicking on your website and potentially converting a good SEO will recommend best practices for a search friendly site ...
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Expired domains with free private registration and a coupon code from the already cheapest domain prices. Domain Register Coupon Codes First Coupon Code: ultimate seo Second Coupon Code: ultimate pbn Third Coupon Code: ultimate ppc Fourth Coupon Code: ultimate sem Fifth Coupon Code: ultimate smm Sixth Coupon Code: ultimate expired domains In previous updates we've mentioned the importance of registering domains with multiple registrars and the importance of private registration when building your PBNs.  Expired domains fuel your networks growth and they're essential for building a network of any real value.  Five or ten domains won't make a network but by the time you've built up to a hundred domains or more you're going to find you've spent at least a thousand dollars just on names. Namesilo.com is the registrar Ultimate SEO prefers...which is why we've signed up to offer you a coupon code.  Use "ultimate seo" at check out and you'll get a dollar off your domain.  Ultimate SEO gets something for each time you use a coupon code, but each code can be used only once per client.  All codes expire 12-31-2020 Benefits: Free Private Registration . Cheap Registration .  Cheap Transfers Namesilo's Everyday Pricing Registrations in Order Discount Program (active account domains) TLD 1 - 49 50 - 100 101 - 500 0+ 100+ 500+ 1,000+ 2,500+ 5,000+ .com $8.99 $8.89 $8.79 $8.89 $8.79 $8.69 $8.59 $8.49 $8.39 .net $11.79 $11.69 $11.59 $11.69 $11.59 $11.49 $11.39 $11.29 $11.19 .org $10.79 $10.69 $10.59 $10.69 $10.59 $10.49 $10.39 $10.29 ...
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This may seem off topic but its on topic, technical SEO is imperative ... you're not going to rank number one on Google using Shopify or Wix.  It just isnt going to happen. Its also apparently difficult to get solid advice on SEO Hosting from "experts" Best Blog Hosting for SEO is junk ... reciting features doesnt make a hosting plan the best...one quote notes that WordPress is already installed with InMotionHosting.com ... so what!  Our web servers are preconfigured to install WordPress in every new account as well...it only saves maybe 5 minutes per user but for a web host that time adds up very quickly. But you arent a web host so it's not that big of a deal.  I'd like to hear about benchmarking tests they may have run to decide who is the best. Features Aren't Technical Specs Unlimited bandwidth...sounds great but what are the limits?  There are limits and these are beyond the hosts control sometimes but for instance .... if someone uses a CAT5 cable instead of a CAT6 everything will be more speed limited and especially if a bottle neck is designed in to infrastructure. Unlimited bandwidth means nothing to me because there are limits ... physical limits exist and can't be avoided.And WordPress preinstalled saves someone 5 minutes but nothing else.  These aren't important to the Hosting platform. Cloud Computing: Be Your Own Host The industry standard in web hosting is cPanel.  No way around it with cPanel your support opinions are bountiful ...
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In a previous post we noted the difference speed can make in search engine ranking.  The same content delivered in different ways was listed on the same domains but in different positions between desktop and mobile indexes.  Site Speed Affects Ranking In this post we're going to review two less popular ways to speed up your site and we'll mention the popular ways.  There's a reason why Ultimate SEO uses slightly different processes for page load. Often people download plugin optimizers and add page cache plugins to speed up their sites.  Caching is important and serves as one of the best methods of speeding up a site, but there are several points in which you may decide to cache content and where you decide to make that choice does matter. Here are is a very simple diagram of a site and users who are asking that site for content.  In the first image we have just a server running WordPress that uses a database.  In the second we have added a plugin like Super Cache or what have you.  The cache is on your server...which keeps the workload and delivery of content still on your server. This is where folks usually stop and this isn't the most effective measure.  Adding a plugin doesn't really move the workload it just allows the server to deliver older content but its still the server answering all the requests from visitors.  Thats where a free service such as Cloudflare comes into play. Cloudflare Assumes ...
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I hate missing out just as much as anyone else.  Its why Ultimate SEO has accounts on Twitter, Facebook, LinkedIn, Tumblr, Pinterest, Flickr, Youtube, Blogger, Instagram, SnapChat and more.  But the only thing worse than not being on a platform is to not appear active on that platform. If someone's first impression of you or your company is your activity on a forgotten profile it is more damaging than not having been there to begin with. IFTTT And Buffer Thats where IFTTT has stepped in and been able to save time while helping to get a message out consistently.  From WordPress IFTTT automatically shares and posts each update to a slew of other sites and until recently its been the most effective means for auto updating social media.  Now that Google+ has ended and with the loss of Gmail applets on IFTTT it may be a good time to look again at social media auto posting techniques.  Recently it appears LinkedIn may have discontinued its connection to IFTTT as well, which is a shame and hurts both LinkedIn and IFTTT. In researching IFTTT applets Buffer.com came to light.  Its mostly a paid version of what IFTTT did for free but it also includes a free options which allows integration with 3 social media platforms.  In the use case of Ultimate SEO that meant connecting to LinkedIn.  The other two positions going to Facebook and Twitter as those are the powerhouse social media platforms. Automated Cross Posting In Social Media My ...
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A Case Study of SEO Metrics And Rank Here is a recently added FAQ to the Ultimate SEO FAQ section. Let me show you how important it is…. Why is realtor.com not higher than zumper.com in the mobile search on the right?  Consider these metrics Realtor.com = Domain Score: 55 Trust Score 58 Alexa Rank 763 Registered 1996 Ads 3,900 Backlinks 57,000,000 Traffic Rank 108 Zumper.com = Domain Score: 37 Trust Score 44 Alexa Rank 17,000 Registered 2004 Ads 0 Backlinks 1,700,000 Traffic Rank 2830 In every metric realtor.com wins, so why is it below Zumper.com on the mobile search? Site Speed Test on GTMetrix Realtor.com Fails Speed Zumper.com Passes Speed So in this example we clearly see a more popular site beaten by a less established site and the single only factor the smaller site did better was speed.  And we cant discount this as … well its only important in mobile.  In case you missed it… Now when we consider the facts above lets also dispel people's over fascination for keywords and text optimization and position of frequency of words, the content length .... on-site SEO, the SEO of the 1990s as I call it... both sites present the same content to the desktop and mobile versions they just differ wildly in the speed.  What are some of the reasons?  Realtor.com decided to present 16 rows of 3 images of homes to visitors while Zumper shows 4 rows of 1 image .... and then additional rows load as you scroll down.  Lazy Load and ...
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Link Building: Submitted Guest Posts To submit your own guest post visit our submission page.  Approved Guest Posts also appear among the site's regular articles ...
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Guest Posts or User Submitted Posts are content written by another author not working for the site in which the content is being displayed on.  UltimateSEO has a very easy guest post system and its free.  Content submitted to our site may be syndicated on as many as 300 other sites that we maintain or are affiliated with.  That can potential deliver you hundreds of backlinks from multiple domains.  We offer this feature free of charge at this time, but may charge in the future.  Why is it free when other sites charge?  Its because we want good content and diverse opinions.  So please ensure your post is original, timely, accurate and fresh. Guest Posting is a win win scenario for us and you and your site.  You can write an original article and we'll post it if it is about SEO or SEM in general.  Specific niche SEO topics are also welcome.  Writers can include backlinks of relevant in their posts.  We'd like to recommend no more than one link per 250 words.  If there is an issue we'll let you know.  We also ask the your post include an image or an image per 500 words.  So .in a 2000 word SEO post we'd like to see no more than 8 links and we would like to see about 4 images. Submit For Review Ultimate SEO reserves the right to remove or edit posts on our site.  We will also provide credit to content creators who retain ownership ...
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An easy way to build backlinks is through directory submissions.  Anything hard though is worth more, so keep in mind directory submissions don't carry the weight that in content links will.  With that said there is still diluted value in link directories, just don't focus on them. Here are some link directories and they are organized by SEO power. The button below opens a new window with about 100 sites. We also have the following directory sites maintained by Ultimate SEO and these are always free to list with.  This site also has a directory on it built in...you can access it by the top menu bar. https://seoblogs.directory https://healthblogs.directory https://candidate.directory https://workout.directory DIRECTORY SITES ...
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Creating A PBN Part 2 In Our Series In PBNs 2019 Part 1 we discussed some logistics of organization on a high level concerning Cloudflare, Spreadsheets and above all randomness.  In this the second part of our private blog network series we'll focus on expired domains and the assessing of their value. Domain Authority Is One Part First, we will look at Domain Authority but before we do lets note Domain Authority in and of itself is worthless.  It IS NOT used by Google.  It is made by a company called Moz and it is their best guest how Google interrupts the content on a site based on a lot of factors but not all the factors and not in the same ratio.  Why do we use it then?  Google doesn't have to tell us their formula for ranking a site in their results...in fact to do so would likely be a disservice to everyone involved.  So based on observation and conjecture Moz provides us with an imperfect rating called Domain Authority.  It is though in the end a made up number that is flawed.  It was so flawed that DA 2.0 came out in March 2019 where many sites saw their rating plummet.  Search results didn't change ... why would they when they are not connected to DA.  Now thats out of the way... Expired Domains We should start with https://expireddomains.net its a good site that has aggregated the domains being deleted from multiple registrars and it provides some base ...
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Much of the info in this post is from an article on engadget.  I became aware of the situation as I was working to build an IFTTT applet that would change my office lights to red if a website went down and I got an email about it from Uptime Robot.  That applet can probably still be made but just not using Gmail anymore as a trigger. From Endadget: Google's push to tighten third-party API access is already going to cost the world Google+, but a change that more of you might notice is coming to IFTTT. The service sent out emails alerting users that their "recipe" scripts involving Gmail triggers and an action that could create a draft will go away as of March 31st. According to Google, the shift is a result of the Project Strobe sweep it announced last October. IFTTT said it worked with Google to keep the integration that will support triggers to Send an email, or to Send Yourself an email, but the API lockdown that's coming would've required too much work to change its services. Otherwise, integrations with Google will still be the same, but anyone relying heavily on the automated scripts may want to double check things before they get a surprise in a few days ...
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TOP SEO'S NAMED BY SMALL CLOSED GROUP I'm not a fan of ranked lists and they take me back to middle school lunch room sitting, where a self created elite define a class system.  BUT I do like that the list offers a wide range of people you may not have heard of.  Knowledge gaps can be closed when you step out of your comfort blogs and into unknown ones. I'm going to pull a slight twist though and rather than repeat the names of the whos who .... here are the links to the articles they recommended.  So the focus is on the knowledge not the name. ARTICLES RECOMMENDED BY THE TOP SEOS.

1. Using Strong Internal Links for SEO
2. Should Writers Care About Voice Search?
3. How PageRank Really Works: Understanding Google
4. 100+ Google SEO Success Factors, Ranked
5. Data Driven Content Marketing Audit – Pubcon Vegas 2018
6. Five Ways to Use Social for SEO and Vice Versa
7. How to create the best content in the world
8. Measuring the quality of popular keyword research tools
9. Advanced SEO Auditing
10. When Shouldn’t You Automate B2B Marketing?
11. A Technical SEO Checklist for the Non-Technical Marketer
12. How to Work Effectively with Google Search Console Data to Analyze Google Updates
13. 14 “No-BS” Ways to Rapidly Increase Organic SEO Traffic in 2018 (with Case Studies & Examples)
14. How to Calculate Your Total Addressable Market Online
15. E-A-T and SEO
16.  Local Landing Page Study: What’s happening in 2018
17. 91% of Content Gets No Traffic From Google. And How ...
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