Not The Everyday
Digital Marketer
Ultimate SEO is a unique solution to your search engine need. Matthew Leffler‘s 20 years of experience as a technical support / education designer sets him apart. This skill set made him an Information Governance software trainer at Hewlett-Packard, an Instructional Designer at Accenture and a “Top Rated” SEO on Upwork.
Technical
With speed directly and indirectly affecting a sites ranking you can rest assured that your technical SEO is in good hands with Ultimate SEO. Matthew Leffler has worked at Gateway and Hewlett-Packard and has a dozen active technical certifications as well as a Bachelor of Science in Information Technology.
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Education
Matt Leffler has a Master of Education in Instructional Design degree as well as a Masters of Business Administration in Technology Management. His education degree has taught him how to influence people, assessments for data collection and how to determine the validity of tools for measuring the acceptance of your message.
Problem Solver
Matt's years of experience as a help desk professional and manager have taught him urgency and how to find a path forward through problems that may arise when trying to meet your goals.
Backlinks 101 – SEO’s Off-page Often Ignored Power Ranker
Backlinks 101 First off a little disclosure this article over laps the Backlinks category of the FAQ. What Are Backlinks? Backlinks are links from other sites. Think of them as votes of affirmation. Only one vote can come from a domain so for SEO purposes it doesn’t matter if there are 100 or 1 link from the same domain one link is the count you gain. Subdomains are viewed separately...thats why yourblog.tumblr.com isn't a tumblr backlink. Now those other links may increase traffic to your site but in regards to SEO value its one vote. Some call this metric "Domain Pop" ...
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PBNs: Private Blog Network – The Crack Habit Of SEO
First off, lets note that PBNs are not viewed well in traditional SEO and are hunted like witches in Massachusetts in the 1600s. They must be large to matter, having anywhere between 20 to several thousand sites. They are the equivalent of building dozens of WordPress sites taking hours and hours from other SEO opportunities. They work. What Are Private Blog Networks? Private or Personal Blog Networks, PBNs are sites built with the purpose of providing backlinks to another site. This other site is often called "the money site." Google is known to be hostile to these sites and prone ...
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MAJOR GOOGLE SEO CHANGE FOR SOME: Website Traffic CREDITED To Where Google Chooses
Consolidating your website traffic on canonical URLs Wednesday, February 06, 2019 In Search Console, the Performance report currently credits all page metrics to the exact URL that the user is referred to by Google Search. Although this provides very specific data, it makes property management more difficult; for example: if your site has mobile and desktop versions on different properties, you must open multiple properties to see all your Search data for the same piece of content. To help unify your data, Search Console will soon begin assigning search metrics to the (Google-selected) canonical URL, rather than the URL referred ...
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Adwords Template With Search Console, Google Analytics In Data Studio
SEO & PPC Data Studio Report Using Adwords, Google Analytics and Google Search Console All-In-One Template Google Data Studio Reports are some fun things. Here at Ultimate SEO you love visualizations and thats partially why we like Data Studio. Beyond the looks its also integrated easily with Google Sheets, Google Analytics and Search Console to name a few. These few though create a powerful free SEO PPC tool. You can check out the report directly by clicking the link above, here is an embedded look at the nine pages of live data thats basically always right. It's nice to be able ...
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Adwords And Google Data Studio: Wordstream Alternative
I've been managing Google Adwords campaigns for political campaigns mostly but recently I stepped out into managing the Adwords campaigns for an IT consulting company. It's a little bit of a challenge I'm not going to lie. More than just matching the search with the keyword I need to attract only business customer and cut out residential. So as you can image someone Googles "IT Help Desks" and they might be looking for a specific help desk, a personal help desk or a help desk to contract business services too. Wordstream Free Alternative In Ultimate SEO's struggle to compete in ...
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How To Rank Your Site On Google…Forget the Keywords
How To Rank Your Site On Google...Forget the Keywords Well don't totally forget the keywords but I think if you spend more than 5 minutes on keywords you're going to be pretty surprised by some purported data I stumbled across. As you likely know Google uses about 200 factors in determining your sites ranking. I personally have place a lot of emphasis on speed and backlinks and while I have thought it was important I must admit I didn't give the social media factor as much attention as I should. The first big thing to not is that 10.3% of ...
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Technical SEO Expert
We believe the key to SEO always begins with unique content that your visitors will love. We’ve helped clients creatively address content issues and build content that people will revisit.
The best content isn’t enough though to rank at the top of results, and thats where our ability to promote it and help you build a social buzz, along with a faster and more efficient user experience sets us apart from digital marketers.
The best content doesn’t do much good unless people can find it.
These buttons link to sites outside of UltimateSEO.org which is why they open in new windows.
A better website means a better user experience
Google Data Studio And SEO
Check out our Google Data Studio Posts And Use Our Reports As Templates. You can also see SEO Visualizations from over a couple dozen sites audited.
Modern Search Engines Understand Concepts
Knowledge is power and we are living in the age of information technology so there is data everywhere. The trick these days is keeping up with the fast changing landscape of technology as well as drawing meaningful, actionable results from the mountains of data that almost every new device creates.
As an example o f the the marathon sprint that has become SEO one only has to consider keywords. Its the topic most easily associated by others to SEO and likely one of the least important of them these days because search engines have evolved byond simple phrases.
An example of what I mean brings me back to the time I spent as a software trainer for HP Idol. Search engines or in this example Idol are advanced enough now that they can tell a difference between these sentences:
- Madonna is going to be live in concert this fall.
- Madonna and child is on tour this fall we should take the kids and she it.
What was the difference there? I mean if we go by keywords then they are the same person but traveling with her kid is what’s being discussed in the second. Madonna and Child is a painting and it is going on an art tour. Search engines though know that is not Madonna the material girl. They can determine that based on backlinks, site categorization and user behavior.
Relevant Terms is the better way to think of keyword optimization. Keyword density is of no value today, and it once was true that keyword should be entered into a meta field but today everyone admits that don’t pay attention to that often abused meta area.
Here is a striking graph to help illustrate how much on page SEO is worth it today. Also worth considering … social media.
Top Factors In Ranking
Based on publicly available data from 2014. As Google continues to make updates to its algorithm these have and will continue to change from this given data. Consider this an example of previous ratios but likely some variance exists. Report provided by Google Data Studio.
Built On Instructional Design Principles Our SEO Process
01. Assess the current state
02. Define the desired state and design a plan
03. Implement the changes and pursue opportunities
04. Monitor and measure the results
SEO Projects
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To keep this site running fast for everyone the Ultimate SEO Online site serves as our store front with SEO packages available. We also are running some promotions in the new .online store to celebrate.