Join our New Mailing List Using Google Groups
Ultimate SEO LLC
Ultimate SEO LLC offers all your traditional SEO services, but stands out with our technical SEO experience.
Technical SEO
Your page speed is essential now with more than half of all searches on mobile devices. We'll tell you how you stack up and where you should improve.
On Page SEO
We'll report to you what keywords you current rank for, the search volume and what position you are in for those keywords.
Off Page
Backlinks are the second biggest factor in determining your site's ranking. We share where they come from and how trusted they are which influence your ranking
SEO Metrics
We provide many SEO Metrics because no one number accurately grades your site. Google uses over 200 factors in ranking.
What Is Ultimate SEO?
Ultimate SEO is a unique solution to your search engine need. We’re highly technical and audience intuitive but driven by the data.
There are countless individuals who will repeat your chosen keyword over and over on a page. That’s not what we do. Our motto is “Make An Impact” and we can for you.
I’m Matthew Leffler, in 20 years of experience in technical fields and as an big data tech trainer at Hewlett Packard my background sets Ultimate SEO apart.
This skill set made me an Information Governance Software Trainer at Hewlett-Packard and I’ve worked at Gateway and Accenture. I started Ultimate SEO in 2017 and through Upwork I’ve built a solid reputation. I’ve never not been Top Rated there.
I founded Ultimate SEO LLC to build on the brand of SEO my clients have seen in action. Our actions include improving DA by doubling referring domains to 800, improving traffic by 1200% or earning 1300 new keywords in 2 months. However you define success we can reach it.
And success is not always about money. Sometimes its about beginning a new journey and doing good. Ultimate SEO LLC believes everyone needs a chance to learn and work with technology. We’re founding corporate sponsors of a tech nonprofit called LFI that aims to improve the opportunities others have in using and learning technology. Check out the Leffler Foundation Inc site for more info.
From our original Political SEO experience USEO has proven results and built on our local SEO skills in Chicago, New York City and Louisville SEO markets. We have a strong focus Off Page SEO, Technical SEO and Page Speed Optimization. This has made us innovators in site structure, data visualization with Google Data Studio and Cloud Computing infrastructure designed to rank.
These insights and backgrounds translate into rank-worthy content and an optimization experience beyond the average SEO…even beyond a Good SEO. Review the site and hopefully you find use in the work spent here. Feel free to contact us to learn what Ultimate SEO can do for you or visit our SEO store.
FAQs / Glossary
We have provided several free resources to you through our SEO Forum to the quick answer SEO FAQs. We are also developing videos on our Youtube channel which will cover popular topics in SEO, SEM, PPC and SMM. Don't know what those mean? You should check out our FAQ.
SEO FAQs
CCPAGDPR.org
CCPA and GDPR represent huge changes to data driven digital marketing domains. SEO, SEM,SMO,SMM all rely upon data to perform.
Our Ultimate Digital Marketing Sites
UltimateSMO.com
SMO or Social Media Optimization is the organic unpaid marketing techniques utilized in social media. Similar to SEO.
UltimateSMM.org
Social Media Marketing is paid promotion of content in social media. Its similar to SEM and uses nonorganic methods.
UltimateSEM.com
SEO is about organic results. Paid results, including PPC or Google Adwords are part of SEM Search Engine Marketing. Ultimate SEM is our site dedicated to PPC and SEM services.
SEO Tool Box
We offer several SEO Tools throughout the site for free. These include keyword generators, online site auditors, search engine position tracking, backlink checkers, link building, guest post directories and a lot more.
Free SEO ToolsSEO Services
We offer a wide selection of SEO solutions all of which are customized to our clients. We also offer "SEO By The Hour" from within our online store where you can book a one hour meeting to discuss the topic of your choice or you can use these 1 hour blocks towards projects you define.
SEO StoreNot The Everyday Digital Marketer
Search Engine Optimization Articles
Newest SEO Articles
An Example Of A Great Site For SEO
A great page for SEO may look a lot different than what you’d expect. Often content creators and marketers design engaging sites that are visually appealing and important to delivering their brand’s message but these rich pages often turn out to be awful for SEO. A Brillant Site https://builtriteexpress.com The site below may appear “old school” and it may lack a lot of the latest trends in web design but for SEO its fantastic. Notice the navigation anchor text … this company makes small portable buildings, basically sheds. In their navigation they list out every possible name you might call one of their buildings. Those are the most important keywords to them and they have a dedicated unique page addressing each of these keywords. These are their keywords because it is what you might search for on Google. Each page is rich with lots of text. Its not an accident that Wikipedia ranks so well … its text. Images of text are not text, and often content rendered by Javascript is not text. Also just having the words on the page isn’t a keyword. In their page those keywords are links to internal pages that use that keyword correctly …
Read More
Read More
Whats The Fastest Way To Rank Content On Google?
Why publish something to the web if you don’t intend for people to find it? The trouble is everyone else is doing the same and with billions of options it comes down to ten results that will make the first page of a search result. How do you get yours on that? Nothing great is created suddenly, any more than a bunch of grapes or a fig. If you tell me that you desire a fig. I answer you that there must be time. Let it first blossom, then bear fruit, then ripen.Epictetus Fast is relative. I think the most important way to approach this question is by focusing on the real intent … whats the important part? Ranking the site … fast is a good to have … but ultimately we want to rank. So how does one do it? Theres a lot of ways, and many start with content. Many marketers will say “Content is King” and I agree with them but I add “and SEO is the crown.” What I mean is that no one will know without a signal that your content is the best. That signal is the efforts you put into place to get …
Read More
Read More
Complete Guide To Building A Private Blog Network or PBN – 2022
It has been several years since I first tested the waters of a PBN or Private Blog Network. They are considered Dark Arts of SEO and Google generally dispises them as gaming the system. PBNs when discovered often are delisted and the creators viewed with some disgrace in the SEO circles of popular readings. They do work though and thats why theres such an emphasis on finding them and removing their influence. Let that serve as a warning to anyone thinking of making one, this like anything of value can come at a cost. White Hat SEO though is usually either ineffective dated content only methods or … still gaming the system but in ways that haven’t yet been identified. For instance some time ago SEOs realized that a press release was a great way to get their content, rich with anchor text links to their target sites, published on countless news sources. But then someone had to go too far and make it an issue. PR articles quickly lost their relevance with Google and media outlets clamped down on embedded links in paid content. But … that was gaming the system too. Also on the same level SEOs entered …
Read More
Read More
When Ebay Lost My Business
I’m for fairness. And good business decisions, and I feel this was a bad one from eBay. Even though I’ve bought over $20,000 in computer parts in the last year from them, they are charging me for a listing fee on an item I canceled after realizing it was a $250 fee. No one had bid on it, so no loss for anyone … took none of eBays time really … and I’d not have listed it if Id realized the fee was that high. Once I did, I canceled it. So now, I just won’t be using them as a vendor.ebay Hi matlef-59, this is Darlene Marie, one of my favourite colleagues. I’ll leave you both to it, and I’ll be back when you guys are done.AssistantHi DarleneI’m sorry to hear about the suspension.Please bear with me for few minutes while I check on the details.Darlene MariekMatthew , thanks for bearing with me. I have checked and able to confirm that t was a valid charge. If your item doesn’t sell for any reason, you’re still required to pay the listing fee and any updgrades. We can only credit final value fee, if item wasn’t sold.Darlene Mariewell, it …
Read More
Read More
SBA’s EIDL Loan Modification Processing Time Warp
With the PPP wrapped up, some would say too soon, I included … the SBA recently expanded the EIDL loan program by redoing the loan limits math. SBA Loan Limits Increased … But Not Funded Originally the loan was to provide revenue replacement for 6 months but as COVID19 has dragged on longer than that, SBA extended the loan limits to two years of revenue. This limit has a cap of $500,000 compared to the original cap of $150,000. The EIDL is a program run directly by SBA, unlike the PPP which had small businesses seeking grants through third party banks. The processing demands of EIDL therefore have to be much greater and it seems to show on the processing times. Ultimate SEO LLC was a recipient of an EIDL loan in 2020 and applied for the increase when it was first announced, three months ago. The process has been frustrating to say the least. Originally applicants had to respond to an email for the increase. Some three or so months later, I logged into the EIDL loan portal and noticed a button there that allowed me to select a new limit using a slider. I wasn’t directed …
Read More
Read More
GTMetrix.com Alternatives – Web Page Speed Test Sites
I received no request to review and no reward for endorsing …this is an honest opinion of my own. You may ask…why would I want an alternative to GTMetrix.com? They are referenced everywhere including in this site for their benchmarks. Well….a funny thing happened over the year … a competitor that was less popular bought GTMetrix or did something … and is now the engine of GTMetrix. Its the same thing as Lighthouse … sadly no one thought to ask why if Lighthouse was so great … why weren’t they number one? So the GTMetrix tests I referenced in previous articles are no longer the tests that you can get from GTMetrix. Lighthouse isn’t horrible … but it kinda is. It gives an extremely limited glimpse at only a select group of submetrics. https://www.webpagetest.org/ – A great alternative that gives a user a rich wealth of data is webpagetest.org As an example you can see just how much and how portable the data is with their csv raw data download.210520_AiDcDE_8c8dff88f5b9d6f9b8e9a78592443c31_summary Another site that focuses heavily on images and their cost to the load time experience is https://webspeedtest.cloudinary.com/ …
Read More
Read More
2021 Best WordPress Plugins For SEO
I think I did one of these articles in 2019 so its time to update the Best WordPress Plugins list for 2021. As an SEO minded person these will tend to lean towards that end of the spectrum but as we continue to see speed and mobile optimization has brought some highly technical requirements into the SEO realm. That expansion of SEO lends itself to an expansion of SEO plugins. 2021 Top WordPress Plugins
- Asset Cleanup: Page Speed Booster – The most damning thing to your site’s speed performance is typically the number of requests it makes to render your page. All those plugins you use likely come with js and css files each, many come with more than one set. So if you have 20 or 40 plugins you easily will have over a hundred files required to load a page and its mostly just needless bloat. For instance, if you have Contact 7 for forms …. you don’t need that plugins support files loading on pages that dont have a form on them. But … they are there and wasting your SEO time. This plugin allows you to offload what isn’t needed and then combine what is …
Read More
The SEO Value Of SSL
This site’s keyword value has died. I mean it, total flatline. And it can be traced back to a site hack that rendered the site virtual useless. On top of that I moved hosts, from Ultimate SEO on Digital Ocean using cPanel to Ultimate SEO in our data center using Virtualmin. Theres a lot to discuss in this seemingly simple change but lets focus on our SSL certificate. It was adequate but lacked a few items which I felt was hurting the site. So I’ve gone from the free Lets Encrypt It certificate to a paid Comodo certificate. Additionally the level of certificate has changed from DV to OV. Lets see how this affects keywords …
Read More
Read More
Expanding Ultimate SEO Services
Ultimate SEO has been a technical digital marketing agency since 2018 and we’ve set ourselves apart by being the technical minded SEOs.
This tech background has led us to redesign businesses infrastructure to better position a site in Google ranks. We’ve worked in AWS, Google Cloud and Digital Ocean all while testing these environments with our own sites. Its a natural fit then that we officially should offer our own SEO optimized hosting solutions and cloud environments. We’ve pointed clients to other great vendors for these needs but now we’re working to deliver the custom cloud environments ourselves. This began by first moving from a home based business to a dedicated office There we’ve connected using dedicated fiber optic network resources ensuring fast download and upload speeds. With in our data center we’ve installed battery backup fail over power supplies and invested in a secure data center that uses biometric and man trap security. Our servers are top grade and boast 12 core servers running 32 gb of ram using cPanel or Virtualmin for web hosting. Out cloud computing servers utilize 18 cores and 192 gb of ram all managed through Virtualizor. Integrating these varied services is a seemless native …
Read More
This tech background has led us to redesign businesses infrastructure to better position a site in Google ranks. We’ve worked in AWS, Google Cloud and Digital Ocean all while testing these environments with our own sites. Its a natural fit then that we officially should offer our own SEO optimized hosting solutions and cloud environments. We’ve pointed clients to other great vendors for these needs but now we’re working to deliver the custom cloud environments ourselves. This began by first moving from a home based business to a dedicated office There we’ve connected using dedicated fiber optic network resources ensuring fast download and upload speeds. With in our data center we’ve installed battery backup fail over power supplies and invested in a secure data center that uses biometric and man trap security. Our servers are top grade and boast 12 core servers running 32 gb of ram using cPanel or Virtualmin for web hosting. Out cloud computing servers utilize 18 cores and 192 gb of ram all managed through Virtualizor. Integrating these varied services is a seemless native …
Read More
Ultimate SEO LLC becomes NGLCC Certified Business, Joins NGLCC and Louisville Civitas
From Matthew Leffler, Managing Director We’re proud of Ultimate SEO LLC and the diverse experience our business was founded from, which is why we joined the National Gay and Lesbian Chamber of Commerce and became a certified LGBTBE. To become a certified NGLCC business visit Get-Certified. Our local chapter Civitas, which we are a member provides local networking and support in Louisville, KY. Why bring sexuality up when we’re talking business? Because it is already at the forefront, it could be family photos on desks, invites to bring your spouse to the company party and even dealing with prejudice. Its 2020 and even just this year a client told me not to mention my partner because she said he would fire me if he knew I was gay. He is the CEO of a large company and while I didnt bring up my life I also can’t hide in a closet after years of fighting for equality. As a NGLCC clients may receive certain benefits from governements and other organizations that seek to build a diverse connection of vendors …
Read More
Read More
The Top Digital Agencies Of 2020
The Top Digital Agencies Of 2020, According to DesignRush Reposted From Yahoo Finance DesignRush ranked the top digital agencies of 2020 that help brands to achieve growth online using expertise in branding, design, technology, marketing and global industries. NEW YORK, June 4, 2020 /PRNewswire-PRWeb/ — The best full-service digital agencies combine a group of experts from all areas of branding, design, technology, marketing and global industries. DesignRush, a B2B marketplace connecting brands with agencies, identified the leading agencies in 2020 that provide an array of digital services to help brands grow and succeed through online channels. The top digital agencies of 2020 are: 1. Appetite Creative Appetite Creative Solutions is a creative technology agency that aims to create tech agnostic and unique solutions for clients. They have worked with global clients and have a global vision. Appetite Creative’s team has diverse experience and a shared drive for quality and creativity. https://www.appetitecreative.com/ 2. Athena Media Singapore Athena Media Singapore is a digital marketing agency focused on building unique design and marketing strategies. They help clients enter the digital world with a brand identity which draws attention and establishes an online presence that maximizes success. 3. Comrade Web Agency Comrade Web Agency …
Read More
Read More
Value Of SEO Backlinks From A Press Release – Experiment
SEO Experiments Vs HearsayOne thing I hope folks appreciate about the articles and topics I cover is the experimentation. This article is not any different from our previous discussions based on real world observations. Some of these original articles based on experiments include:
Read More
- Technical SEO: DigitalOcean Vs Google Cloud Vs AWS
- Can Page Speed Alone Make A Difference In Google Ranking
- Optimizing For Page Speed: The High Price Of Drift In SEO
- Sex, Speed And The SEO Migration Of Romantic Depot To WordPress
- Is A Site Low Level? DA vs CF vs TF … DR, DS, AS, TS and more!
- What are the other SEO Metrics? Domain Authority Alternatives
Read More
SEO Research – Easy Smart Searches Using Google Operators
Searching is a lot more complex than typing a word and shifting through results. Using Google Search Operators, predefined instructions that focus the results anyone can gain insights into Google’s thoughts. SEO Research: Getting To What Google Really Knows SEO Research often begins and ends with one randomly found site’s auto audit. There are hundreds of sites that will tell you the character count of this field and that. These are all good and well but they aren’t intelligent and offer a glimpse of how that tool sees your site, not Google. In the end do you want to get an A grade by a random SEO tool or do you want to rank higher on Google? These are not the same goals often. Using Google Search Operators you can extract a focused image of your site. Here’s a fast example, how many pages has Google indexed from your site? You may have 100 blog posts but thats not the answer here. You can setup and use Google Search Console, and you should, but a quick way to answer this in the moment is: site: ultimateseo.org Above we can easily see that Google has indexed 2,650 pages of ultimateseo.org. Thats …
Read More
Read More
Ultimate SEO Guide – DIYers From Beginners To Experts
Introduction To The Ultimate SEO Guide There are a lot of ultimate SEO guides out there but I feel this is the only Ultimate SEO Guide. Over the past several years we’ve added over 175 articles to this site. Thats a lot of content and unlike many other sites out there this content is fresh. The oldest information we will be giving out here is from 2018 or newer. That means this is likely the most relevant and up to date guide of all the other ones. You want the sweet spot in SEO agencies. Too new and there isn’t much to gain in insight from them as they are just learning themselves. Too old and the least relevant more biased the information is … in SEO anything over four years needs to be scrutinized. You’re not likely looking for.a historical account of how things used to be, too often thats just what you’ll get. The SEO Tips And Tricks From A To Z …
Read More
Read More
Our Top Picks
An Example Of A Great Site For SEO
A great page for SEO may look a lot different than what you’d expect. Often content creators and marketers design engaging sites that are visually appealing and important to delivering their brand’s message but these rich pages often turn out to be awful for SEO. A Brillant Site https://builtriteexpress.com The site below may appear “old school” and it may lack a lot of the latest trends in web design but for SEO its fantastic. Notice the navigation anchor text … this company makes small portable buildings, basically sheds. In their navigation they list out every possible name you might call one of their buildings. Those are the most important keywords to them and they have a dedicated unique page addressing each of these keywords. These are their keywords because it is what you might search for on Google. Each page is rich with lots of text. Its not an accident that Wikipedia ranks so well … its text. Images of text are not text, and often content rendered by Javascript is not text. Also just having the words on the page isn’t a keyword. In their page those keywords are links to internal pages that use that keyword correctly …
Read More
Read More
Whats The Fastest Way To Rank Content On Google?
Why publish something to the web if you don’t intend for people to find it? The trouble is everyone else is doing the same and with billions of options it comes down to ten results that will make the first page of a search result. How do you get yours on that? Nothing great is created suddenly, any more than a bunch of grapes or a fig. If you tell me that you desire a fig. I answer you that there must be time. Let it first blossom, then bear fruit, then ripen.Epictetus Fast is relative. I think the most important way to approach this question is by focusing on the real intent … whats the important part? Ranking the site … fast is a good to have … but ultimately we want to rank. So how does one do it? Theres a lot of ways, and many start with content. Many marketers will say “Content is King” and I agree with them but I add “and SEO is the crown.” What I mean is that no one will know without a signal that your content is the best. That signal is the efforts you put into place to get …
Read More
Read More
Complete Guide To Building A Private Blog Network or PBN – 2022
It has been several years since I first tested the waters of a PBN or Private Blog Network. They are considered Dark Arts of SEO and Google generally dispises them as gaming the system. PBNs when discovered often are delisted and the creators viewed with some disgrace in the SEO circles of popular readings. They do work though and thats why theres such an emphasis on finding them and removing their influence. Let that serve as a warning to anyone thinking of making one, this like anything of value can come at a cost. White Hat SEO though is usually either ineffective dated content only methods or … still gaming the system but in ways that haven’t yet been identified. For instance some time ago SEOs realized that a press release was a great way to get their content, rich with anchor text links to their target sites, published on countless news sources. But then someone had to go too far and make it an issue. PR articles quickly lost their relevance with Google and media outlets clamped down on embedded links in paid content. But … that was gaming the system too. Also on the same level SEOs entered …
Read More
Read More
When Ebay Lost My Business
I’m for fairness. And good business decisions, and I feel this was a bad one from eBay. Even though I’ve bought over $20,000 in computer parts in the last year from them, they are charging me for a listing fee on an item I canceled after realizing it was a $250 fee. No one had bid on it, so no loss for anyone … took none of eBays time really … and I’d not have listed it if Id realized the fee was that high. Once I did, I canceled it. So now, I just won’t be using them as a vendor.ebay Hi matlef-59, this is Darlene Marie, one of my favourite colleagues. I’ll leave you both to it, and I’ll be back when you guys are done.AssistantHi DarleneI’m sorry to hear about the suspension.Please bear with me for few minutes while I check on the details.Darlene MariekMatthew , thanks for bearing with me. I have checked and able to confirm that t was a valid charge. If your item doesn’t sell for any reason, you’re still required to pay the listing fee and any updgrades. We can only credit final value fee, if item wasn’t sold.Darlene Mariewell, it …
Read More
Read More
SBA’s EIDL Loan Modification Processing Time Warp
With the PPP wrapped up, some would say too soon, I included … the SBA recently expanded the EIDL loan program by redoing the loan limits math. SBA Loan Limits Increased … But Not Funded Originally the loan was to provide revenue replacement for 6 months but as COVID19 has dragged on longer than that, SBA extended the loan limits to two years of revenue. This limit has a cap of $500,000 compared to the original cap of $150,000. The EIDL is a program run directly by SBA, unlike the PPP which had small businesses seeking grants through third party banks. The processing demands of EIDL therefore have to be much greater and it seems to show on the processing times. Ultimate SEO LLC was a recipient of an EIDL loan in 2020 and applied for the increase when it was first announced, three months ago. The process has been frustrating to say the least. Originally applicants had to respond to an email for the increase. Some three or so months later, I logged into the EIDL loan portal and noticed a button there that allowed me to select a new limit using a slider. I wasn’t directed …
Read More
Read More
GTMetrix.com Alternatives – Web Page Speed Test Sites
I received no request to review and no reward for endorsing …this is an honest opinion of my own. You may ask…why would I want an alternative to GTMetrix.com? They are referenced everywhere including in this site for their benchmarks. Well….a funny thing happened over the year … a competitor that was less popular bought GTMetrix or did something … and is now the engine of GTMetrix. Its the same thing as Lighthouse … sadly no one thought to ask why if Lighthouse was so great … why weren’t they number one? So the GTMetrix tests I referenced in previous articles are no longer the tests that you can get from GTMetrix. Lighthouse isn’t horrible … but it kinda is. It gives an extremely limited glimpse at only a select group of submetrics. https://www.webpagetest.org/ – A great alternative that gives a user a rich wealth of data is webpagetest.org As an example you can see just how much and how portable the data is with their csv raw data download.210520_AiDcDE_8c8dff88f5b9d6f9b8e9a78592443c31_summary Another site that focuses heavily on images and their cost to the load time experience is https://webspeedtest.cloudinary.com/ …
Read More
Read More
2021 Best WordPress Plugins For SEO
I think I did one of these articles in 2019 so its time to update the Best WordPress Plugins list for 2021. As an SEO minded person these will tend to lean towards that end of the spectrum but as we continue to see speed and mobile optimization has brought some highly technical requirements into the SEO realm. That expansion of SEO lends itself to an expansion of SEO plugins. 2021 Top WordPress Plugins
- Asset Cleanup: Page Speed Booster – The most damning thing to your site’s speed performance is typically the number of requests it makes to render your page. All those plugins you use likely come with js and css files each, many come with more than one set. So if you have 20 or 40 plugins you easily will have over a hundred files required to load a page and its mostly just needless bloat. For instance, if you have Contact 7 for forms …. you don’t need that plugins support files loading on pages that dont have a form on them. But … they are there and wasting your SEO time. This plugin allows you to offload what isn’t needed and then combine what is …
Read More
The SEO Value Of SSL
This site’s keyword value has died. I mean it, total flatline. And it can be traced back to a site hack that rendered the site virtual useless. On top of that I moved hosts, from Ultimate SEO on Digital Ocean using cPanel to Ultimate SEO in our data center using Virtualmin. Theres a lot to discuss in this seemingly simple change but lets focus on our SSL certificate. It was adequate but lacked a few items which I felt was hurting the site. So I’ve gone from the free Lets Encrypt It certificate to a paid Comodo certificate. Additionally the level of certificate has changed from DV to OV. Lets see how this affects keywords …
Read More
Read More
Expanding Ultimate SEO Services
Ultimate SEO has been a technical digital marketing agency since 2018 and we’ve set ourselves apart by being the technical minded SEOs.
This tech background has led us to redesign businesses infrastructure to better position a site in Google ranks. We’ve worked in AWS, Google Cloud and Digital Ocean all while testing these environments with our own sites. Its a natural fit then that we officially should offer our own SEO optimized hosting solutions and cloud environments. We’ve pointed clients to other great vendors for these needs but now we’re working to deliver the custom cloud environments ourselves. This began by first moving from a home based business to a dedicated office There we’ve connected using dedicated fiber optic network resources ensuring fast download and upload speeds. With in our data center we’ve installed battery backup fail over power supplies and invested in a secure data center that uses biometric and man trap security. Our servers are top grade and boast 12 core servers running 32 gb of ram using cPanel or Virtualmin for web hosting. Out cloud computing servers utilize 18 cores and 192 gb of ram all managed through Virtualizor. Integrating these varied services is a seemless native …
Read More
This tech background has led us to redesign businesses infrastructure to better position a site in Google ranks. We’ve worked in AWS, Google Cloud and Digital Ocean all while testing these environments with our own sites. Its a natural fit then that we officially should offer our own SEO optimized hosting solutions and cloud environments. We’ve pointed clients to other great vendors for these needs but now we’re working to deliver the custom cloud environments ourselves. This began by first moving from a home based business to a dedicated office There we’ve connected using dedicated fiber optic network resources ensuring fast download and upload speeds. With in our data center we’ve installed battery backup fail over power supplies and invested in a secure data center that uses biometric and man trap security. Our servers are top grade and boast 12 core servers running 32 gb of ram using cPanel or Virtualmin for web hosting. Out cloud computing servers utilize 18 cores and 192 gb of ram all managed through Virtualizor. Integrating these varied services is a seemless native …
Read More
Ultimate SEO And A Louisville Forward Grant – Coronavirus Update
Note: An update to this is available at the bottom Just a flash update on Ultimate SEO LLC. In July we were awarded a grant for redesigning our site and using local contractors by the Metro Louisville Covid Relief Grant administered by Louisville Forward. Another 800+ businesses were awarded these grants that were meant to serve as a lifeline to local businesses. The grant though is yet to be useful now 6 months later as only a third of it was ever funded, despite the grant period requiring all funds to be spent by Dec. 30 2020. Ultimate SEO is unlikely the only organization left hanging by the Louisville Forward grant. The reporting requirements seem to be impossible for the city to actually review. I submitted an initial report on Sept 5 2020 and only the last week of December did they request about 60 additional pages to the already 30 page report. If we consider the average report being 90 pages and 800 businesses must report twice that amounts to 144,000 pages of documents. If a team of auditors is able to work through 10 companies a week it may take another year and a half before these “vital” …
Read More
Read More
Small Businesses Beware – Capital One and BBT Are Anti-Startup
It happened rather fast…so fast that I was actually unaware of the investigation by Capital One and BBT into me and Ultimate SEO LLC. But lets go back before that and I’ll explain how after 15 yrs of banking with Capital One I’ve been banned for life. The First Business Bank I started my own business in 2018 and quickly needed an business checking account, separate from my personal checking. I’b been banking with Capital One for over a decade but I had never heard anything about business banking with them and so I opted for Azlo Bank. After the pandemic hit and the PPP loans were to be grabbed up through private financial institutions I was baffled how Azlo Bank had no relationship with the SBA and dumped us on Fundera who in turn would match us with a bank. See I thought I had one but I was wrong. How My Accounts Grew Quick I decided a little bit before this to incorporate a tech training nonprofit called LFI. Louisville was lacking technical competent workers and I was having to train folks too much to really get much value from their help. It too needed a bank account …
Read More
Read More
Ultimate SEO LLC becomes NGLCC Certified Business, Joins NGLCC and Louisville Civitas
From Matthew Leffler, Managing Director We’re proud of Ultimate SEO LLC and the diverse experience our business was founded from, which is why we joined the National Gay and Lesbian Chamber of Commerce and became a certified LGBTBE. To become a certified NGLCC business visit Get-Certified. Our local chapter Civitas, which we are a member provides local networking and support in Louisville, KY. Why bring sexuality up when we’re talking business? Because it is already at the forefront, it could be family photos on desks, invites to bring your spouse to the company party and even dealing with prejudice. Its 2020 and even just this year a client told me not to mention my partner because she said he would fire me if he knew I was gay. He is the CEO of a large company and while I didnt bring up my life I also can’t hide in a closet after years of fighting for equality. As a NGLCC clients may receive certain benefits from governements and other organizations that seek to build a diverse connection of vendors …
Read More
Read More
Featured SEO Articles
52 Mostly Free SEO Tools I Actually Use
Free SEO Tools I Actually Use This is a list of resources available through external sites and YES I actually use 98% of them. I have not received anything from any of these sites and these site links are not affiliate links …. this is simply a list of SEO Tools mostly free that do something really well. No one tool does everything perfectly, if there was one I’d still want a second opinion. In the future as I post blog articles I’ll likely reference this post which will provide a more detailed explanation of each entry. SEO Tools List Ultimate Free SEO Tool – This is a newer tool we’ve added to our site and while it does a lot of stuff that other paid site do we are offering it totally free. You simply have to register an account so that it can help you track changes to your site, its rankings, backlinks and more. 1 SEO Tools On Other Sites Backlinks
A WordPress Design, SEO and Adwords Project Completed
WordPress, Bootstrap, CSS, HTML, AWS, Google Cloud Platform, SEO, SQL, Adwords by Matthew Leffler Technology I have a solid record of identifying a problem and making a solution that yields measurable results. I was recently the technology manager for a political campaign where I built a WHM/cPanel server on CentOS using Amazon Web Services to host about 14 WordPress websites. The server also provides mailing lists, a team management site, RSS feeds augmentation and its own name servers. I was able to get the server and sites built in a couple months. I’ve managed the SEO and Adwords for these sites and have data that helps demonstrate the value I added to the organization. Some of these sites include (all WordPress): https://www.ackerson2018.com https://www.votelouisville.com https://www.jeffersoncountyattorney.net https://www.countyattorney.info https://www.forbrent.com https://www.brentackerson.info https://mikeoconnell.info https://women.forbrent.com https://labor.forbrent.com https://40216.forbrent.com https://lgbtq.forbrent.com I created the following sites for myself: http://www.mattleffler.me (Bootstrap) https://www.matthewleffler.com https://www.data502.com (HTML/CSS) https://www.cloud502.com I currently host all of these sites on an Amazon Web Services (AWS) EC2 server running CentOS and WHM. I also built an SQL server with large tables of voter records, city crimes, city financial payments, jail population censuses, web traffic data. This web server is integrated with …
Read More
Read More
Adding A User To Bing Ads
Adding A User To An Existing Bing Account You can add an Admin to your account in Bing by clicking on the green gear next to your email address in the upper right-hand corner of the screen after you’re logged in. Notice on the left-hand side of the main menu the second option is Users. Select Users Click the green button “Invite user” You’ll be asked to enter First and Last Name as well as Email address. Choose a role. My Information
Read More
- Advertiser Campaign Manager. This role has permissions to view selected accounts and add, edit, or delete campaigns within the selected accounts.
- Standard User. This role has permissions to manage campaigns, perform some billing activities on selected accounts, and manage users (except Super Admins).
Read More
Adding a User to Google Adwords as an Admin
The easiest way to allow someone else to administer your Google Adwords campaigns is likely to add them as an Admin to your existing account. This allows you to own the campaigns and keep the records long after the user has ended their work on your project. It also leaves you still in charge of the budget and keeps you in an oversight role of your campaign. Google has made it easy to add an Admin to Adwords. Step One. In Adwords click the wrench, labeled “TOOLS” you’ll be able to then select “Account Access” From the Account Access screen click the blue circle with the plus in it on the left-hand side of the page. A lightbox opens with four options. To add an Admin who will be able to manage the accounts campaign you will likely need to select “Standard” This gives them access to the make changes to the campaigns but doesn’t allow them to manage who has access to the account, that stays with you. After selecting “Standard” you can enter their email address. If you’ve hired me, you can add me using the following email address: Once you have completed this all you need to do is set back and keep up …
Read More
Read More
Adobe Flash Ends A Decade Late
Adobe Will No Longer Support Flash After 2020, 10 Years After Steve Jobs Argued Why It Should End In 2010. Google Announced in September 2019 that it was phasing out support for Flash from its Chrome browser following Adobe;s announcement that they would end support in 2020. Apple users wont likely hear much about the end of Flash, in 2010, Steve Jobs wrote a scathing review of Flash and in it explained why Apple products wouldn’t support it. Google’s Flash Announcement: For 20 years, Flash has helped shape the way that you play games, watch videos and run applications on the web. But over the last few years, Flash has become less common. Three years ago, 80 percent of desktop Chrome users visited a site with Flash each day. Today usage is only 17 percent and continues to decline. This trend reveals that sites are migrating to open web technologies, which are faster and more power-efficient than Flash. They’re also more secure, so you can be safer while shopping, banking, or reading sensitive documents. They also work on both mobile and desktop, so you can visit your favorite site anywhere. These open web technologies became the default experience for Chrome late last year when …
Read More
Read More
Adwords And Google Data Studio: Wordstream Alternative
I’ve been managing Google Adwords campaigns for political campaigns mostly but recently I stepped out into managing the Adwords campaigns for an IT consulting company. It’s a little bit of a challenge I’m not going to lie. More than just matching the search with the keyword I need to attract only business customer and cut out residential. So as you can image someone Googles “IT Help Desks” and they might be looking for a specific help desk, a personal help desk or a help desk to contract business services too. Wordstream Free Alternative In Ultimate SEO‘s struggle to compete in this expensive market I tried Wordstream out for a week and a half of so and thats really not enough time to get much actionable help. I was pulled into a sales demo consultation and sure it seemed like it could offer insights but WOW … the expense associated with that out paced any other SEO tool I use. I felt the main task Wordstream was completing was organizing and presenting the data in a way that I could see the areas of need. Google Data Studio has been doing that for me in SEO for over a year now …
Read More
Read More
Adwords Template With Search Console, Google Analytics In Data Studio
SEO & PPC Data Studio Report Using Adwords, Google Analytics and Google Search Console All-In-One Template Google Data Studio Reports are some fun things. Here at Ultimate SEO you love visualizations and thats partially why we like Data Studio. Beyond the looks its also integrated easily with Google Sheets, Google Analytics and Search Console to name a few. These few though create a powerful free SEO PPC tool. You can check out the report directly by clicking the link above, here is an embedded look at the nine pages of live data thats basically always right. It’s nice to be able to pull in data from two very different Google tools. Lots of people know of Google Analytics and think it covers Google Search Console but it doesn’t and I’ll discuss that more in another post but the unique data from these sources can all mix to form one handy live report. You can check out all the information pulled here in this report and change the dates as needed using the drop down. To personalize the report to your own site simply copy it and set the data sources to your own Google Analytics and Search Console sources. Word of …
Read More
Read More
Bad Backlinks: 100 Sites You Don’t Want A Backlink From.
UPDATE: 2020 – So the bad backlinks list hasn’t gotten shorter but my advice on the Disavow Tool is different than in 2019. Originally I took the official Google answer and repeated it: “Don’t use the disavow tool unless you know of manual action taken against your domain” but … I’ve never been one to just say okay and believe it. I need to test things and see it for myself. Prior to this experiment, I’d say that I was under the impression that using the disavow tool was dangerous. It still is so proceed with caution. The statement in “” above is only a good one if we can trust that Google is smart enough to realize that you didn’t pay 350 sites in Sweden to link to you on a page with 10,000 other site’s links. That would be dumb to do, so I assumed Google knew I didn’t do it. That they wouldn’t penalize a site on theglobe.net or its hundreds of other crap domains. I was wrong, I think. I disavowed theglobe.net’s 350 sites and overall I saw a steady improvement across the board in keyword performance. So should you disavow bad backlinks? We’ll my answer …
Read More
Read More
Building A Custom CDN With DigitalOcean – UltimateCDN.com
Ultimate SEO is all for trying things and testing out options. While we’ve used JetPack we’ve settled on Cloudflare over a year ago as our preferred CDN provider. Ultimate SEO is a Cloudflare Certified Partner and we offer SEO Hosting packages through our Ultimate SEO Network which uses https://ultimateseo.net for all infrastructure. Building a custom CDN though we registered UltimateCDN.com which we’ll use in this experiment. Speed And Mobile Search Results In previous articles we’ve discussed the importance of speed. Two client articles addressed this: Sex, Speed And The SEO Migration of Romantic Depot to WordPress and Optimizing For Site Speed: Page Load To SEO Cloud Server Infrastructure. We have also shown how less established, less well known, less trusted sites can out rank household brands by just being faster in Can Page Speed Alone Make A Difference In Google Ranking? Yes, it even beats Domain Authority. With mobile searches number now over 50% of all searches speed is a premium means to rank up among content. Every time this site loads in the 2 second range we gain momentum and every time I find myself dropping in the rankings I realize I forgot to turn on our CDN. Content Delivery Networks Deliver …
Read More
Read More
Can Page Speed Alone Make A Difference In Google Ranking? Yes, it even beats Domain Authority.
Before ya flip your lid on a DA93 site losing to a DA63 site dont forget…DA doesn’t mean anything to Google. It is a made up number. You can read more about Domain Authority in several articles we have posted.A Case Study of SEO Speed, Domain Authority And Keyword RankThis is from a recently added FAQ to the Ultimate SEO FAQ section. Check it out for more SEO 411. Let me show you how important speed is….below you see the search results for a keyword. The one on the left is for desktop, the one on the right shows mobile. They are close but one site out ranks another in mobile where it doesn’t in desktop.Why is realtor.com not higher than zumper.com in mobile search on the right? It is higher on desktop. Right off this tells us 1. Mobile search results are not just the desktop results in mobile format. 2. Mobile results are displayed more often than desktop, so you really should stop Googling yourself on a desktop if you want to see the results people most often see. Consider these metrics:Realtor.com = Domain Authority: 89 Domain Score: 55 Trust Score 58 Alexa Rank 763 Registered 1996 Ads 3,900 Backlinks 57,000,000 …
Read More
Read More
Actual Client Reviews
Matt was excellent to work with. My site had been hacked and there were other problems related to my theme. Matt went way beyond the call of duty and fixed problems I didn’t even know I had. He didn’t know about these problems until after he got into the work. He graciously spent several extra hours getting my site in shape. He truly cares about the client and making sure they are satisfied. He’s now my go-to IT guy.
Upwork Client
My name is Glen and i have several businesses and have been in business over 19 years. I have ordered hundreds of gigs on Fiverr and Upwork and Ultimate-SEO and Matts team is by far the best computer IT and SEO freelancers on Upwork. Don’t hesitate to order from him. Matt, he is honest, prompt, very intelligent and most important is matt is 100% trustworthy.
Matthew is highly skilled and went above and beyond for us in this project. What I like best about him is that he is constantly thinking outside the box, which helps bring things much further along than perhaps even imagined. Very efficient, good communicator, and fun guy to work with!
… was one of the top recommended freelancers and his profile gave me all of the information I needed. He contacted me quickly and was in constant contact with me through the move of my blog from Blogger to WordPress. He was so patient with my lack of knowledge and simply explained some concepts, keeping me in the loop. This was a wonderful first experience with Upwork!
Matthew is a rare combination of a person with expert knowledge of his industry mixed with creativity. He knows both the technical side and the visual artistry involved with creating a website. He is one of a kind.
Matt has been excellent to work with in setting up multiple domains using WordPress, AWS and Cloudlfare and Gsuite. I look forward to working with him again.
Our clients are setup with weekly reporting from SEOProfiler for web site errors, backlinks, keyword positioning and this data is trended and compared to allow clients to monitor the progress of our work together.
These reports are also accessible at any time through the web portal, provided in the client’s initial setup.
You can signup for SEOProfiler directly too.
Custom SEO Audits
The beginning of any sound SEO Strategy must include a Custom SEO Site Audit. Before a site can move up in the rankings you have to understand why your ranked the way you are now. Our audits and reviews give you direction.
Often clients try to just repeat the same phrases on a page thinking thats what ranks them and it’s just not the case. Keyword stuffing actually hurts your ability to rank.
SEO Metrics
Your Domain Authority has nothing to do with your sites ability to rank. Its a good third party indicator along with Citation Flow, Trust Flow and Authority Score among others.
Custom SEO Site Audits identify your sites existing strengths and weaknesses.
Objective Review
Let’s face it our websites our like our babies and while we think they are the best thing on the planet Google has objective assessments it makes on our site before assigning search position. This bias for our site may blind some to real opportunities to grow the site in keywords and SERP visibility.
Our Custom SEO Site Audits give you all the info and the actionable data to make positive changes.
Audit packages range from $500 to $3000 and up depending upon the site and the detail level you desire. Our SEO Site Reviews are value based versions of our audit, learn about them below.
Ultimate Upwork
As A "Top Rated" Upwork Freelancer, Matt Leffler discusses the freelance platform and provides Upwork advice and Tips. Ultimate Upwork pulls filtered feeds and displays projects of value for those interested in freelancing.
Ultimate UpworkNameSilo - Domain Registrar Coupon Codes
Register your domain names with Namesilo or NameCheap.com. Avoid 1 and 1 or IONOS at all costs! Seriously like an ex who's flipped out with a chainsaw, they'll destroy you before they let you leave them.
Namesilo Promo Codes
Ultimate SEO
Ultimate Expired Domains
Ultimate SMM
Ultimate SEM
Ultimate PPC
Ultimate PBN
Ultimate SEO And Cloudflare
Cloudflare handles more internet traffic than Facebook, Twitter, AOL, Apple, Netflix, Instagram and Amazon combined. They are a leader in web performance optimization and security. Ultimate SEO Hosting is a Certified Partner and offers free cPanel integration with the Cloudflare network on all accounts.
Ultimate SEO NetworkSite Visualizations
Data can convey a stronger message when visualized appropriately. Check out SEO Visualizations of sites we've worked on. Ultimate SEO also has experience integrating Google Analytics and Search Console data into Google Data Studio along with other aggrega
Flickr AlbumAbout Ultimate SEO
Ultimate SEO LLC is a technical SEO and SEM agency located in Louisville KY and active in Chicago and New York.
Founded by Matthew Leffler, a Top Rated Upwork SEO, Ultimate SEO has a BBB A rating and offers services through this and other sites.
We’re a small business like yours and share your goals to improve your site. Check out our policies on the store product pages concerning our commitment to doing it right.
Buyer Protections
Our payments are handled through Paypal primarily. For clients with larger project needs that include milestone payments we also use Escrow.com. Whichever is more convenient for you is what we can do..
These come with all the guarantees and dispute resolution protections the two sites bring to the transaction. Your payment info is never shared with us just that you have paid.
